How is Michael Jackson slowing down the internet? (Top 10 List)

In yesterday’s article, How Will The Internet React?, I said it very clearly: “This is going to be HUGE!”And I was right! According to BBC News, “the internet suffered a number of slowdowns as people the world over rushed to verify accounts of Michael Jackson’s death.”

MJ Goes Viral: Top 10 List

Effecting almost every area of the net, here’s a detailed lists of how MJ’s Death has literally slowed down the internet…(*sources include BBC News, ABC News, and MTV)

  1. GOOGLE: It’s true that between approximately 2.40PM Pacific and 3.15PM Pacific, some Google News users experienced difficulty accessing search results for queries related to Michael Jackson and saw the error page,” said Google spokesman Gabriel Stricker. 
  2. GOOGLE: According to ABC News, Of the top 100 Google searches Thursday, more than 50 were related to Michael Jackson, the company said, adding that as people searched for lyrics to favorite songs, “Thriller,” “Man in the Mirror,” and “Billie Jean” were three most popular.
  3. TWITTER: According to initial data from Trendrr, a Web service that tracks activity on social media sites, the number of Twitter posts Thursday afternoon containing “Michael Jackson” totaled more than 100,000 per hour. That put news of Jackson’s death at least on par with the Iran protests, as Twitter posts about Iran topped 100,000 per hour on June 16 and eventually climbed to 220,000 per hour.
  4. NEWS-SITES: Keynote Systems reported that its monitoring showed performance problems for the web sites of AOL, CBS, CNN, MSNBC and Yahoo.
  5. BLOG SITES: Popular websites TMZ, Perez Hilton and other related blog sites reportedly blacked out continuosly
  6. YOUTUBE: In Jackson’s honor, YouTube spotlighted Jackson’s memorable videos on its homepage and linked to the artist’s YouTube channel. The channel has garnered more than 9 million views. The “Thriller” video alone has attracted two million and counting.
  7. iTUNES:In Apple’s iTunes store, Michael Jackson’s music quickly shot into the top 10 charts within a matter of hours.
  8. NEWS WEBSITES: Full-blown memorial sites, such as MemoriesofMichael.com and Michael Jackson Memorial, have already been launched and invite fans to post videos, news and messages commemorating his life.
  9. FACEBOOK: Less than an hour after Jackson’s death had been confirmed, more than 500 groups remembering Michael Jackson appeared on Facebook, some with more than 50,000 members. The fan page R.I.P. Michael Jackson (We Miss You) had attracted more than 220,000 fans by midday Friday.
  10. WIKIPEDIA: Contributors  arewarring over official confirmation of Jackson’s condition and engaging in back-and-forth edits of the star’s entry eventually forced administrators to lock down all information related to Jackson until there was agreement among mainstream media outlets.

So yea…i’d say he took the internet by STORM :) On a final note, here’s Thriller with 61,348,893 views and still climbing:

Posted under Blogs, Online Marketing, Online Video, SEO/SEM, Social Networks, Viral Marketing

Marketers Monetize Passover: Twitter, YouTube and More…

With 100′s of newspaper articles, social networking, viral networking, youtube videos, widgets and more…Passover takes the cake (well, in this case, unleavened cake) this April. Here’s a collection of stats that give a good sense as to just how popular this holiday really is…

Google Keyword Statistics

Believe it or not, I took the time to check in on the Google Keyword stats for “Passover” and was pretty shocked. I did similar research for Keyword Statistics For The Jewish Holiday of Purim.

Passover Google Keyword Stats

For Those of  You Who Don’t Know…

Of all the Jewish holidays, according to JewFaq.org, “[Passover] is the one most commonly observed, even by otherwise non-observant Jews. According to the 1990 National Jewish Population Survey (NJPS), more than 80% of Jews have attended a Pesach seder”. For those of you who don’t know, Passover, “is a Jewish and Samaritan holy day and festival commemorating God sparing the Hebrews when he killed the first born of Egypt, and is the seven day Feast of the Unleavened Bread (it lasts eight days in the diaspora) commemorating the Exodus from Egypt and the liberation of the Israelites from slavery”. (Wikipedia)

Popularity

So now you’re wondering, “What’s out there? Who’s capitilizing on Passover Popularity?” Let’s take a look. People are Twittering about Passover NON-STOP. Every minute, the list updates. Once of my favorite finds is the search widget that helps people find a local passover meal (ie: Passover Seder). Check out Find A Seder Near You on Chabad.org. But that’s nothing in comparison to the amount of news articles covering Passover. I ran a search on Google News and noticed that almost every major newspaper in the country had an article on Passover:

If that’s not enough, Viral Videos on YouTube have claimed millions of hits. 10 Things I hate about Commandments, spoofing a popular movie (can you guess which one?) has claimed nearly 2.5 million views. Nearing a million and one of my recent favorites is “20 Things To Do With Matzah”. Featuring the talented voice of Michelle Citrin, they have also put together a landing page full of affiliate ads that have no doubt been generating significant revenue. Check it out at Matzahsong.com. To add to the list, controversial Jib-Jab has also put together a list of e-cards and viral videos to monetize the Passover season.

So at the end of the day, it’s amazing to see how much attention Passover accrues being that it takes place in 1 month a year. Can’t wait to see the same level of coverage for Easter.

HAPPY HOLIDAYS!

Posted under Blogs, Events, Online Marketing, Online Video, SEO/SEM, Social Networks, Viral Marketing