Ben Folds = Viral Marketing Genius!

Want to see Viral Marketing Perfection in action? Here’s a perfect example: Ben Folds is making an album of a cappella versions of their music to be performed by the best university groups they could find! The CD will consist of 12-15 songs chosen from the submissions made. I am currently a member of Queens College acapella group, Tizmoret, so I found myself very intrigued.

Their master-plan was actually motivated by a number of amazing university a cappella versions of their songs published on YouTube. All you have to do is post your video to YouTube and submit the link to the website. Then they’ll go ahead and provide links to the Youtube clips on, MySpace and Facebook so everyone can see what they’re choosing from. It’s viral marketing to the max…encouraging the public to post their video on the top video publishing site and then linking it with the top 2 social networks in our space…and then linking all of that, back to!

Oh…and to to top if off, proceeds from sales of the CD will go to a music education charity to be decided. Now that’s what I call good marketing and great PR!

…so if you’re looking into setting up a Viral Marketing campaign, use this as a guideline:

  • Provide an incentive
  • Make use of “Video”
  • Spread your campaign across the 3 largest social networks and then link everything together.

At this point, my fingers are crossed and I hope we win! Check out Tizmoret’s Acapella version of Annie Waits:

Posted under Online Video, Viral Marketing

This post was written by Joshua Russak on November 13, 2008

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5 More Friends Uncensored – Viral Voting Efforts!

Remember the viral video 5 Friends Uncensored? The YouTube video is a PSA (public service announcement) with Leonardo diCaprio, Ellen DeGeneres, Forrest Whittaker, Courtney Cox, Jennifer Aniston, Dustin Hoffman, and others. It took the web by storm!

Well, now there’s another one….5 More Friends “Uncensored”…already, with almost 800,000+ views and 190+ blog posts (make that 191). Again, starring Leonardo DiCaprio, Tom Cruise, Cameron Diaz, Snoop Dogg, and more featured in a second of a series of public service announcements to encourage American youth to vote in partnership with Google, YouTube, Declare Yourself, and MySpace. The non-partisan PSAs, produced by DiCaprios Appian Way, were created to engage and inspire young people to vote and participate in the upcoming election.

According to my friends at ViralVideoChart’s Top 20 Viral Videos in the past 24 hours, this is #2 (the #1 spot was too boring to blog about…sorry). Check it out, enjoy and have a great weekend…oh, and DON’T FORGET TO VOTE!!!!!!!!!

Posted under Online Video, Viral Marketing

This post was written by Joshua Russak on November 1, 2008

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Google Celebrates 10th Birthday 10×100

Googles 10x100 (Source: GoogleBlogoscoped)

Google's 10x100 (Source: GoogleBlogoscoped)

As previously written about in my article Google’s 10th Birthday, it’s hard to really know the day b/c it changes year to year. The only way to really know is by finding some piece of evidence on Google itself, whether it be a Google logo decorated with cake and candles…or as Google finally acknowledges turning 10 this month with a special Google 10th Birthday page with many new features as explained on Google Blogoscoped article Google’s Project 10 to the 100:

“As part of their 10 year anniversary – in 1998, Andy Bechtolsheim made out a $100,000 check to Google Inc. – Google released an interactive time line of the company history. Danny Sullivan’s 1998 look at Google, linked from the time line, is worth a read.*

Google also starts off something called Project 10100, a contest in which you should submit your idea of how to help the most people in the world. You need to assign a category to your idea, like community, energy, health and education. Later on, 100 selected ideas will be voted on publicly to find 20 semi-finalists, of which 5 will then be selected as finalists, and Google promises to commit “$10 million to implement these projects” (what you win is not a prize for yourself but, as Google puts it, “the satisfaction of knowing that your idea might truly help a lot of people”). The deadline for submitting an idea is October 20th, and you may use a video to supplement your proposal, Google says.

“Why the name 10 to the power of 100? One reason is that this number is a googol, a 1 followed by 100 zeroes, that number which Google says gave the company its name.”

But, again, the day is yet to be determined. I keep my eyes peeled daily for any changes in the Google logo. SearchEngineLand predicts it to land on September 27th in their article Google Is 10 Years Old? Finding The Real Google Birthday. “Google’s been putting them up [the logos] consistently since 2002. The first year, it happened on September 27, then shifted to September 7, then back to September 27 from 2005 onward. I’d expect to see a special ninth birthday logo showing up on the 27th of this month.”

Here’s an attached video about Google 10×100 as published by Google on Youtube:

Posted under SEO/SEM, Viral Marketing

This post was written by Joshua Russak on September 24, 2008

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“Joshua Russak” Goes Viral…

Paltalk and buzz/viral marketing company Vanksen Culture Buzz took viral marketing to a whole new level with this one…

Posted under Online Marketing, Social Networks, Viral Marketing

This post was written by Joshua Russak on September 11, 2008