Twitter’s ReTweet Beta: An Attack on 3rd Party Tools?


What Happened?

Today I was invited to join the Twitter Retweet Beta Group. Twitter just told me that I’d be “part of a beta group receiving this feature, which means [I] may start seeing retweets in a new way. People who don’t ave this yet will see your retweets prefaced by “RT”.” Naturally, I feel special, but is it really worth all the hype?

Is Twitter Trying to Kill Off 3rd Party Tools?

Twitter can’t seem to keep up, technologically, with the 3rd party tools (TweetDeck, Seesmic, UberTwitter, etc) that support it. Like the suckerfish Remora (what, you don’t watch discovery channel?), these 3rd party apps depend on Twitter, but it looks like Twitter is making attempts to break away.

This little feature places the ability to retweet (essentially, repost) any tweet right inside Twitter’s Web-based interface. Up until now, you had to use a third-party tool, such as TweetDeck, for one-click retweets. This is an obvious attempt to drive away the need for 3rd party tools. “Twitter’s execs are obviously working to get people out of these third-party tools and back onto the parent site by providing many of the features once only found elsewhere.” (PCMag)

Twitter also has another “method” of taking down the suckerfish (aka: 3rd party apps). “Currently, retweets that are executed via the Twitter web “retweet link” are visible to your followers who are using the web interface to read your tweets but are not visible to popular third party clients. […] In other words, third party applications may not have had a chance to integrate the new API. […] If most of your followers read your tweets using third party desktop clients, this “bug” could have a serious impact on your personal retweet rate in the short-term.” (Flip The Media)

Pro’s vs Con’s?

PRO: It’s good to see Twitter making attempts at improving it’s technology. Always a good sign for a company that see’s well over 20MM+ unique visits a month (

CON: The downside for this new tool? You can’t edit the ReTweet. This leaves room for authenticity, but lacks the creativity your follows may crave.

In Conclusion…

Yea, it’s a stretch to make such claims, but it’s working…for now.  It seems everybody has their own opinion about this new feature, but at the end of the day, I find it foolish that everyone is ripping Twitter about this. It’s a game of survival…Twitter has easily one the battle of “popular social networks”. What we don’t know is who will survive the war and be around in 10 years to talk about it.

Posted under Online Marketing, Social Networks, Tech2.0

This post was written by Joshua Russak on November 16, 2009

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Guy Kawasaki: Twitter As A Tool For Social Media


Described by Wikipedia as a Silicon Valley Venture Capitalist (Garage Tech Ventures), Guy Kawasaki’s “in-depth knowledge of the high-tech industry combined with his years of management experience enable him to address a wide range of audiences.”  (SES) I had the chance to be part of that audience yesterday at Search Engine Strategies –  NYC.

An acclaimed author, investor and tech personality…it was only a matter time before he voiced his opinion on Twitter. Referring to Twitter as a tool that enables “democratization of power” for businesses and individuals alike, Guy Kawasaki prepared an assortment of tools and tips for using the social media platform for marketing –  Including a Twitter tool that measures the size of you p*nis – ePenis! (Hey Guy…you and I are almost the same size!)

My favorite quote followed his opening remarks: “If I do it, it’s clever marketing. If it’s done to me, it’s spam. It’s situational ethics”. Anna Maria Virzi of Clickz was to my left taking notes the entire time. Her article Advice from Evangelist Guy Kawasaki, does a pretty good job summing up the entire speech. Virginia Nussey, of the Bruce Clay blog, also provided a rather in depth coverage of the event. Outspoken Media was one of the first to blog about the event.

But it seems I’m the only blogger with the original PowerPoint presentation…AND a list of all the companies and tools Guy Referred tool. It goes hand in hand with his presentation- Enjoy:

Guy Kawasaki: Twitter As A Tool For Social Media

*Special thanks to Gina @ Garage Tech. View more presentations from JoshuaRussak.

I’m pretty sure that you’d find his new book, Reality Check, very useful. It is the super set of all Guy’s writing, speaking, and blogging. You can read about it here: You should also take a look at Guy’s company’s web site. It’s a “digital magazine rack” of popular topics. These might interest those who attended SES: –

Posted under Events, Social Networks