Sony’s New Technology: The “P.O.S.”

Sony and The Onion pull it off once again! Their revolutionary new product has been called “The biggest f***ing waste of your hard earned money to come along in years!” (TheOnion) The video speaks for itself. (Mind you, there is explicit content, so not exactly for minors):

Posted under Online Video, Viral Marketing

This post was written by Joshua Russak on February 12, 2009

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MacBook Wheel “Keyboardless” Laptop

Laptop Keyboards are so 2008! Thanks to an e-mail from my good friend Mitch Goldford, I caught a glimpse of the new innovations associated with 2009: The “MacBook Wheel”

  • Keyboards will be replaced with large iPod scroll wheels
  • Lithium Ion will be replaced with Hummingbird Battery’s which last for a whole 20 minutes.
  • And I quote “Every file is just a few 100 clicks away”

…of course by now you understand that I’m joking, right? This “future prediction” was the result of an entertaining viral video released by TheOnion and later covered by TechCrunch. I’m not sure if apple had anything to do with this video, but I have a feeling they’re not going to take this one down.

Apple Introduces Revolutionary New Laptop With No Keyboard

Posted under Blogs, Viral Marketing

This post was written by Joshua Russak on January 6, 2009

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Which CMS? Drupal vs. Joomla vs. WordPress

I recently attended my 5th Ultra Light Startups and as expected, it was a success!  I have covered their recent event topics including Monetization via Ads, then Outsourcing, & last months SEO/SEM. But this months topic was highly controversial: Open Source Content Management Systems (CMS). Topics included:

  • The most popular Open Source CMS’s – Drupal, Joomla & WordPress.
  • Examples of successfull startups on each platform.
  • What are the main differentiators between the platform.

For those of you unaware of this event, the mission is simple: “Tech entrepreneurs, sharing techniques to launch faster and cheaper!” It is a great source of networking with a panel also included to help drive engaging/helpful discussions to improve your startup.

As usual, the night kicked off with 1 minute elevator pitches by the event participants. Rami Weiss of, explained why this was so crucial: “Pitching is important and practicing your pitch is the only way to perfect it!” (His tips included: Stand Up, Explain What you do, Your Business Model, Funding, Size and Other Stats). There were a lot of web-design and CMS design companies present, but a a few stood out from the crowd.

  • Jason Calderon, – Child naming and website apps
  • Benjamin Horst, -Social wishlist sharing site
  • Michael Meyers, NowPublic – NextGen “Reuters”/1st VC’ed Co. using Drupal.
  • Peter Raymond, Human Condition – Feel what a disease feels like
  • Joshua Russak (Me), – Database of Resume Job Experiences
  • Boris Bulayev, Educate – Educating Africa’s Future Leaders

Also, a last-minute addition, the creator of the website Overheard In New York, Morgan Friedman, talked about how he achieved success with his ‘ultra light’ startup. The best advice he gave came from his Rabbi: “Any problem that can be solved by money isn’t actually a problem”. Following his speech, came pizza+pop+networking which is a core to this event. After a 1/2 hour of business card collection the panelists took their seats. The panelists were as follows:

In the past, I covered the events in a Q&A format on my blog, but I decided to try a new form of event coverage: Flip Video! First suggested to me by Melissa Salas (Director of Marketing,, met her at Affiliate Summit Social 2008), the Flip is a great way to quickly video-capture events and easily upload them 1-2-3 to social video networks. So…instead of taking notes at this event…I put a fun little video together. Questions covered in the video include:”Describe your CMS…“,”Examples of websites that use your CMS“, “CMS Developer Communities“, “What’s next?” and more…

If you liked what you read here, come out to next months Ultra Light Startup Event: Startup Revenue Models. I look forward to seeing you there.

Posted under Events, Ultra Light Startups