Q/A: Top Social Networking Sites for Businesses

Question and AnswerI was recently approached by an individual (who I can’t name) that had to present “Social Networking Tactics” for their manager…in 15 hours from now! This is our interaction:

Question I have a meeting with my manager in the AM.  I want to have joined the top 10 social networking sites.  I wanted your opinion on that :-)

Answer I understand your AM timeline with the manager and I’m going to give you 2 articles that will make you sound like the expert.

->First Article: In order to know what’s out there, read this article. It outlines them all 😉
50 Social Sites That Every Business Needs a Presence on (TopRankBlog)

->Second Article: In order to sound like you know what other business prefer, TopRankBlog took a poll of its users and their thoughts on Social networks. This will sound good to your manager b/c it will provide you with insight into what other businesses are doing as well. Competitive intelligence is always good:

Both are great articles I would highly suggest, but the point I am trying to get at is that for every question you may have, somebody out there has already answered it. The hard part is knowing which sites are trustworthy and when to stop researching. That is an entirely different discussion, but for now I’ll leave you with this. If you want to truly harness the power of social networking, make sure not to neglect the marketing basics like SEO, E-Mail and other campaigns.

Now I’m going to work on my next article: “How to manage social networking for your company without losing your mind?” That should be a fun one! Until then, good luck trying to figure it all out.

Posted under Social Networks

This post was written by Joshua Russak on January 21, 2009

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Use LinkedIn Applications To Drive Traffic

LinkedIn recently added several applications to its services to help users connect with their network.  One of those is WordPress,  allowing you to “connect your virtual lives with the WordPress LinkedIn Application. With the WordPress App, you can sync your WordPress blog posts with your LinkedIn profile, keeping everyone you know in the know”. (LinkedIn) Check out my LinkedIn Profile to see the WordPress App in action.

So far there are 10 applications! These applications aim to help you stay current and competitive as a busy professional. (Read the original LinkedIn Application Announcement) They have already added 1 applications since the initial launch and I imagine the list will continue to grow:

PRO’s: This is great for driving more traffic to your website. In the past, your profile allowed for only 3 “outside links” with minimal Title customization. Now with the WordPress and BlogLink app, your company can link to their blog and other RSS feeds. Another great application, Slideshare allows you to post up power-point presentations, which acts as great PR for your profile.

CON’s:It seems LinkedIn is moving into the “facebook” application craze, cluttering up profiles with applications and causing millions of users to suffer from scroll-down syndrome. Leave PacMan and Scrabulous to facebook!

Posted under Online Marketing, Social Networks

This post was written by Joshua Russak on November 17, 2008

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BubbleComment: Video Comments 1-2-3

Original: BubbleComment: Video Comments 1-2-3
Posted: July 15th

Well, it’s no surprise that my attention has been diverted from Video to Social Networks this week…well, sort of. This weeks article was inspired by me literally stumbling on Mashable.com

Bubble Comment“! No it’s not XXX…nor is it a Bazooka Gum rating site! Bubble Comment is fully owned and operated by kShermanStudios LLC., a privately held group located in Sausalito, CA.,
and is part of the Bubble suite of video services which include:

Bubble Guru

A subscription based video service that enables you to directly engage your web site visitors and improve web-based communications.

Bubble Testimonial

A subscription based testimonial service that eliminates all the time-consuming aspects of gathering, organizing, and posting of customer testimonials.

Bubble Joy

A free service that allows you to send richly interactive video greeting cards to all your friends and family.

Bubble Comment
A free service that enables you to share personal video comments with others on virtually any web page.

You won’t find BubbleComment advertised on kShermanStudio’s main site just yet. Simply put, it does the simple but effective task of allowing you distribute a page to a circle of contacts along with personal video recording. It’s an easy 3-step process and can’t get any easier than plugging in a VCR (unless you’re a tech-tard

…anyways, what is attractive about this product? Why would anyone take the time to do all of this when the old way of commenting works just fine for the amount of time it takes (less than 30 seconds)? Well, for one there’s no sign-in requirements No sign-in is required. Just two basic steps, and you’re done. It’s for video enthusiasts who really want to get their point across.

Give it a shot…you have nothing to lose except for your self dignity!

Posted under Online Video, Social Networks

This post was written by Joshua Russak on July 29, 2008

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Free Beer Friday’s @ MeetNowLive

I recently attended NYTechMeetup and had the pleasure of meeting Mike Davis, co-founder of a rather interesting and noteworthy mobile social network, MeetNowLive. Hands down, one of the coolest and most attractive mobile based social network I’ve seen so far. Leave it to Mike to make something this Hot!

Check out their “Free Beer Friday’s” promotions on their site, among some basic about and contact information…but that’s it! They’ll have some account features and bar listings pretty soon, but it’s strictly for mobile devices. “Meet Now Live is a real-time, location based, mobile social network in and around New York City. Our members use their mobile phones to broadcast their current location as they party in the city.” Mike Davis took the time to write up a little blurb about who they are and what they do…read it below. Let us know what you think!

Meet Now Live (MNL) is a pioneering location-based, mobile social-networking service connecting young professional urbanites in their quest for real-time bar, event, and nightlife information in New York City and surrounding areas. Launched in April 2008, the service is available on any cell phone or mobile device with internet access.

With 2,000 bars, clubs, lounges, and restaurants in its network, MNL is the only service of its kind to allow users to broadcast their location from their favorite place of interest and invite other users to join. MNL is a free, “device agnostic,” mobile service where users can create profiles, send messages, friend one another, upload pictures, create personalized location-specific events, and plan their night on-the-fly, based on the location of their friends. Now anyone can view real pictures of real people at bars, clubs, lounges, parties, and restaurants without ever stepping foot inside.

Beta Launch: During this launch period which lasts until Labor Day weekend, MNL has joined forces with The Town Tavern, Whistling Dixies Texas Tavern, and Porky’s NYC to offer “Free Beer Fridays!”. When users “broadcast” their location from these bars, encouraging friends and other MNL users to join them, the MNL system delivers an on-screen mobile ticket that grants them the right to unlimited free draft beers.

Mike Davis | Co-Founder
Meet Now Live, Inc.

Posted under Social Networks

This post was written by Joshua Russak on July 29, 2008

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LinkedIn: VC Goes Up, Site goes DOWN!

LinkedIn Logo

Everywhere I look, everyone is saying the same thing: LinkedIn raises $53 million in VC funding…and that’s great to know. This is their 4th round of VC Funding and THEIR LARGEST! According to the reliable blog-source “Alley Insider”, in the article LinkedIn CEO: Yep, We Want To Go Public they are considering going public in the near future! This is all great news for LinkedIn. …But what about the fact it was down this morning? Maybe it was our computers, but for a company valued at about $1Billion, there’s no excuses.

Anyways, the point here is, if this company goes public, I’m curious to see who’s willing to invest. This is a company to keep your eye on in the coming months. “While its traffic is far below the two social-networking leaders, LinkedIn is seeing strong growth. April traffic was up more than 360% from the same period last year, compared with a 56% gain at Facebook and only 3% in gains at MySpace, according to Nielsen data.” (source)

The company’s revenue model depends on advertising, subscriptions, job listings and providing recruitment services (though, in all fairness, I do not recommend them for the smaller recruitment agencies). The company said it is in the process of launching “several new lines of business”, and though I’m not sure that is, I can bet my money that widgets and mobile will play a key factor there.

…oh, and I’m proud to say I’ve successfully signed on to LinkedIn at this point! Check out my profile here. Now if you’ll excuse me, it’s time to accept some more “business contacts”.

Posted under Social Networks

This post was written by Joshua Russak on July 29, 2008