You Tube Live: “From Rumor To Reality!”

YouTube is launching its first ever live streaming event that will celebrate it’s endless list of user communities. Part concert, part variety show and part party, YouTube Live will bring together some of the amazing videos and unforgettable individuals that have contributed towards making the site what it is today. Expect to see Internet-born stars like Soulja Boy Tell’em, Esmee Denters, and “Canon Rock” virtuoso Funtwo, a global b-boy showcase featuring dancers from the movie Planet B-boy, Discovery Channel’s MythBusters and lots more.

But one thing is still unclear. Why did they call it a “Live Streaming Event“? Isn’t this more than event? Isn’t this the luanch of Google Live!? That’s the thing…nobody knows for sure. Here’s my time line covering YouTube Live from the first time it was mentioned until now:

  • January 2008: First rumored on the popular blog Scobleizer.com,  when Robert Scoble asked the Chad Hurley (co-founder of Youtube), “Is YouTube working on streaming video?”. Chad responded, “We’re working on a lot of interesting things…” (watch the video here).
  • February 2008NewTeeVee published a video taken by video-blogger Sarah Meyers asking Steve Chen (CTO & co-founder of youtube) “When are you guys gonna do live video on YouTube?” in which Chen responded:
    • “2008. We’ll do it this year. Live video is just something that we’ve always wanted to do, we’ve never had the resources to do it correctly, but now with Google, we hope to actually do it this year.” (watch the video)
  • October 3rd 2008: Wired.com’s Blog anounced that “YouTube will be hosting an event called YouTube Live in San Francisco on November 22 which (as the name implies) will be streamed live on its site”. (Blog.Wired.com) That same day, Gawker Media blog Valleywag also anounced YouTube is going live after all. But they also supported Michael Learmonth’s position saying “Google and YouTube won’t necessarily be offering live streaming video to users of the site any time soon.”
  • October 22nd, 2008: AlleyInsider goes ahead and publishes a followup to their August article with a new one titled YouTube Launching Live Streaming Service — Or Something.  They claimed a source was telling them that “someone personally involved in the YouTube Live! event on November 22 [...] specifically described it as Youtube’s Live launch.”
  • November 19th, 2008: Well here we are! In 3 days the Youtube Live! event is taking place. Will this be the “official launch” or just a one-time-thing?

Posted under Online Video, Social Networks, Viral Marketing