Keyword Statistics For The Jewish Holiday of Purim

Wikipedia defines Purim as “a festival  that commemorates the deliverance of the Jewish people of the ancient Persian Empire from Haman‘s plot to annihilate them, as recorded in the Biblical Book of Esther.” It is celebrated annually, and as an Online Marketer, I am curious which month receives the highest volume of “Purim” based searches?

purimstats

The approximate average search volume for keyword “PURIM” is 74,000 (the approximate average monthly number of search queries for “Purim” performed on Google and the search network over a recent 12-month period). It only happens once a year, so what about the other 11 months of the year?According to Google, in the month of February, there was an average of 60,500 searches.  But take a closer look at the stats above…”Highest Volume Occured In: March“. Google hasn’t produced March’s #’s yet (probably because we’re only 9 days into the month), but if you take a look, the 2 months with any traffic is February and March. The rest of the year is pretty static.

So according to those numbers and assuming the rest of the year gets no traffic, March 2008 got around 87,500 hits. Not exactly astronomical numbers, but good enough to try and build a yearly campaign around. Every other keyword derivation (Purim Costumes, Purim Parties, etc.) fails in comparison. So there ya go…Purim in a nutshell!

Have a HAPPY PURIM!

Posted under Events

This post was written by Joshua Russak on March 9, 2009

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