With 100’s of newspaper articles, social networking, viral networking, youtube videos, widgets and more…Passover takes the cake (well, in this case, unleavened cake) this April. Here’s a collection of stats that give a good sense as to just how popular this holiday really is…
Google Keyword Statistics
Believe it or not, I took the time to check in on the Google Keyword stats for “Passover” and was pretty shocked. I did similar research for Keyword Statistics For The Jewish Holiday of Purim.
For Those of You Who Don’t Know…
Of all the Jewish holidays, according to JewFaq.org, “[Passover] is the one most commonly observed, even by otherwise non-observant Jews. According to the 1990 National Jewish Population Survey (NJPS), more than 80% of Jews have attended a Pesach seder”. For those of you who don’t know, Passover, “is a Jewish and Samaritan holy day and festival commemorating God sparing the Hebrews when he killed the first born of Egypt, and is the seven day Feast of the Unleavened Bread (it lasts eight days in the diaspora) commemorating the Exodus from Egypt and the liberation of the Israelites from slavery”. (Wikipedia)
So now you’re wondering, “What’s out there? Who’s capitilizing on Passover Popularity?” Let’s take a look. People are Twittering about Passover NON-STOP. Every minute, the list updates. Once of my favorite finds is the search widget that helps people find a local passover meal (ie: Passover Seder). Check out Find A Seder Near You on Chabad.org. But that’s nothing in comparison to the amount of news articles covering Passover. I ran a search on Google News and noticed that almost every major newspaper in the country had an article on Passover:
- Huffingon Post:Top 5 Passover Traditions From Around The World (PHOTOS)
- New York Times: Cleaning the Cupboards for Passover
- Washington Post: Passover’s R-Rated Condiment
- The Seattle Times: Why is this night different than all other nights: a Passover story revisited
- The Boston Globe: Passover recipes
- The Baltimore Sun: Kosher meals please on Passover
- The Dallas Morning News: Top Army chaplain upsets Jews by calling for fasting during Passover
If that’s not enough, Viral Videos on YouTube have claimed millions of hits. 10 Things I hate about Commandments, spoofing a popular movie (can you guess which one?) has claimed nearly 2.5 million views. Nearing a million and one of my recent favorites is “20 Things To Do With Matzah”. Featuring the talented voice of Michelle Citrin, they have also put together a landing page full of affiliate ads that have no doubt been generating significant revenue. Check it out at Matzahsong.com. To add to the list, controversial Jib-Jab has also put together a list of e-cards and viral videos to monetize the Passover season.
So at the end of the day, it’s amazing to see how much attention Passover accrues being that it takes place in 1 month a year. Can’t wait to see the same level of coverage for Easter.
This post was written by Joshua Russak on April 8, 2009