Lady Gaga Goes Super-Viral…
According to Viral Video Chart: It was Discovered 12 Mar 2010, have been 15,683,005 views, 3,910 blog posts (+ this one), and 9,588 tweets. All of that in a matter of 3 DAYS!!! It seems to be slowing down. (Slowing down in this case is going from Super-Viral to simply Viral, which by any standard, is still amazing!)
Gaga Will Sell Your Product!
Want your product noticed? Have Lady Gaga promote it and I guarantee you’ll see results! This 10 minute video plugs at least 10 separate brands: Virgin Mobile, Diet Coke, Polaroid, Wonder Bread and more…! And not only that…SHE MAKES THEM SEXY! Next time I see Wonder Bread, I’m going to think of this video and Gaga 1/2 naked with star patches for a bra. “The corporatisation of pop seems to have reached a different order of magnitude with Telephone, and I can’t help thinking it fundamentally alters the relationship between pop star and fan.” (Guardian – UK)
Is Lady Gaga Too Sexy For TV?
Despite the prison fights, lesbian kissing, 90% nudity and mass murders, according to CBS-News, “the video for the Lady Gaga-Beyonce collaboration “Telephone” has not been banned by the music television channel, despite previous reports that they would not air the clip.” The rumors that it wouldn’t be on MTV resulted from a “segment that aired on CNN on Sunday in which reporters Fredricka Whitfield and Jacqui Jeras discuss the video — which at press time has been viewed more than 14 million times on YouTube since its release late Thursday — and say that MTV had banned the clip.” (MTV.com) There is no proof of this on the CNN site, but you can find the original clip on MediaIte.com.
I would encourage all pop-stars to try and take their videos Super-Viral, but leave the product placement at home. Otherwise, the future of music will be one giant glorified set of commercials. There needs to be a distinction set now, before that ‘fine-line’ is broken. Now stop reading this article and watch the video if you haven’t already: Lady Gaga – Telephone Music Video Premiere
This post was written by Joshua Russak on March 15, 2010