Outsource Your Mothers Day Phone Call…


Wikipedia defines outsourcing as “subcontracting a process, such as product design or manufacturing, to a third-party company.” A practice that is common in many industries and is a growing trend in todays boot-strapping economy. But today I discovered a whole new low for outsourcing: Mom Sourcing“Want to wish your mom a happy Mother’s Day this Sunday, but can’t be bothered to fit the task in to your, uhh, four hour work week?”

My room mate, e-mail marketing expert at Acxiom Digital, sent this to me. I thought it was a joke, but boinboing.com aparently has a friend of a friend who’s running the site and claims “They swear they won’t keep the data or use it for any other purpose, they just think this is a funny thing to do.” I decided to fill it out for myself. After a few hours I got a call from my mom…she was laughing histarically and told me “this is a mother’s day I’ll never forget” – SCORE! I guess outsourcing really does pay off.

All humor aside, this is a notably successful viral marketing compaign done by marketing agency MotherNewYork. They are a creative agency that uses traditional, non-traditional, and invented media to do inspiring things for great brands all over the world. Congratulations on a succesfull campaign and hopefully this will inspire them to improve their website 😉

Posted under Online Marketing, Viral Marketing

This post was written by Joshua Russak on May 10, 2009

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