Mobile Phone Flexible OLED Displays = More Room For Ads

Organic Light Emitting Diode’s (OLED) are finding their way into our cell phones. OLED’s are easy to make – all you need is a special printer – and can be used in television screens, computer displays, small, portable system screens such as cell phones and PDAs, advertising, information and indication. They also have many  significant benefits over the traditional Liquid Crystal Displays (LCD): Their flexible, they draw far less power, can operate longer on the same charge and can be much thinner than an LCD panel.Everything here screams: “PLEASE! PUT ME ON A CELL-PHONE”. Just think…your battery will last longer, you’re screen can be flexible and skinnier than other models. But who would be crazy enough to do such a thing?

I’m glad you asked, b/c Samsung seems to be hot on the trail, being the first to implement these technologies into a cell phone. published an article with a video of the new Samsung mobile phone prototype with a flexible OLED display. As cell-phones start to incorporate larger screen technology and faster connection speeds, mobile advertising will undoubtably grow as a result. Check out the video below. Can you smell the ad-dollars??

Posted under Online Marketing

This post was written by Joshua Russak on November 24, 2008

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MobiTV hits 4MM subscribers, but the world’s not ready to “pay”!

Article By: Joshua ‘The Red’ Russak (
Originally posted by me on my company blog:

MobiTV global TV and digital radio service, recently stated in July 31st press release MobiTV Soars Past Four Million Subscribers it now has 4 million subscribers to its mobile TV and radio services, available in more than 15 carrier networks, including giants AT&T, and Sprint. The Service costs $10 monthly. Their competitors include Verizon, Modeo and Joost and Babelgum (on PCs).

That’s great for them and better for the mobile and online video industry, but According to Silicon Alley Insider article How Big Is The Market For Tiny, Mobile TV Ever Going To Get?

“It’s been more than 9 months since MobiTV announced its 3 millionth subscriber; it only took 8 months to get to 3 million (Oct. 22, ’07) from 2 million (Feb. 28, ’07).”

It looks as if their numbers are slowing in a time where Mobile capabilities are constantly increasing. Still, it’s alarming to see’s site analytics! Take a look at their Unique Visitors decline over the past year:

That’s a 40% decrease this year, but that could be caused by many different factors and we also have to rely on their subscriber numbers over the visitor numbers any day! We also have to be aware of the fact that the “slow” increase can be blamed on usability level of smart-phones, limited 3G networks, etc? That could directly influence the amount of people willing to pay for mobile TV.

Again, according to the SAI (Silicon Alley Insider) article:

“About 4.8 million Americans — 2.1% of the U.S. mobile market — watched programmed TV/video at least once a month on their phones this spring, according to research firm comScore M:Metrics. Meanwhile, more than twice that — 11.7 million subscribers, or 5.2% of the market — watched free video sent by family or friends.”

But again, this brings us back to recent articles concerning online video metrics. Take a look at for more info to bring you up to speed. Other than that, things are looking up for MobiTV now and I’m going to follow their growth to see how it pans out over the next 2 years of which mobile capabilities will play a huge part. Familiarize yourselves with companies like these, because we are beginning to move into a highly-technical advanced MOBILE future where video plays a key role in both news, entertainment and advertising.

Posted under Online Video

This post was written by Joshua Russak on August 4, 2008

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Free Beer Friday’s @ MeetNowLive

I recently attended NYTechMeetup and had the pleasure of meeting Mike Davis, co-founder of a rather interesting and noteworthy mobile social network, MeetNowLive. Hands down, one of the coolest and most attractive mobile based social network I’ve seen so far. Leave it to Mike to make something this Hot!

Check out their “Free Beer Friday’s” promotions on their site, among some basic about and contact information…but that’s it! They’ll have some account features and bar listings pretty soon, but it’s strictly for mobile devices. “Meet Now Live is a real-time, location based, mobile social network in and around New York City. Our members use their mobile phones to broadcast their current location as they party in the city.” Mike Davis took the time to write up a little blurb about who they are and what they do…read it below. Let us know what you think!

Meet Now Live (MNL) is a pioneering location-based, mobile social-networking service connecting young professional urbanites in their quest for real-time bar, event, and nightlife information in New York City and surrounding areas. Launched in April 2008, the service is available on any cell phone or mobile device with internet access.

With 2,000 bars, clubs, lounges, and restaurants in its network, MNL is the only service of its kind to allow users to broadcast their location from their favorite place of interest and invite other users to join. MNL is a free, “device agnostic,” mobile service where users can create profiles, send messages, friend one another, upload pictures, create personalized location-specific events, and plan their night on-the-fly, based on the location of their friends. Now anyone can view real pictures of real people at bars, clubs, lounges, parties, and restaurants without ever stepping foot inside.

Beta Launch: During this launch period which lasts until Labor Day weekend, MNL has joined forces with The Town Tavern, Whistling Dixies Texas Tavern, and Porky’s NYC to offer “Free Beer Fridays!”. When users “broadcast” their location from these bars, encouraging friends and other MNL users to join them, the MNL system delivers an on-screen mobile ticket that grants them the right to unlimited free draft beers.

Mike Davis | Co-Founder
Meet Now Live, Inc.

Posted under Social Networks

This post was written by Joshua Russak on July 29, 2008

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