ULS Presents: “Ultra Light Web Analytics”

The recent Ultra Light Startup, yet again, blew me away. I’ve attended their events since September ‘08, taking pictures and submitting post event write-ups (Revenue Model Workshop, Monetization of AdsOutsourcing, SEO/SEM, and the popular Open Source CMS). I had a feeling this month would draw a larger croud due to the recent article in BusinessWeek.com featuring Ultra Light Startups.

This month presented yet another relevant topic drawing one of the largest crowds in Ultra Light history: Ultra Light Web Analytics. Topics included:

  • What is Web Analytics? – definitions, terms, objectives
  • Why is analytics so critical for a startup? What insights are going to justify the time spent on analytics?
  • Most analytics resources are written towards operators of very high-traffic sites. What techniques are important to know and apply at my startup?
  • What are the free analytics tools available and what is each best for? Will I ever need to buy analytics tools?
  • Practical advice for maximizing your web analytics investment
  • Startup success stories attributable to effective use of Web Analytics

With 4 sponsors (Sun Microsystems, J.C. Neu & Associates, TheHatchery and For Your Imagination) and a large venue, this month presented its attendees with a great opportunity to comfortably network and learn. As usual, entrepreuneurs were given 60 seconds each to pitch their businesses. Besides promoting my own startup, RezRedo.com, here are 5 other noteworthy ultra lights:

  1. BabyNameWizard – Baby naming expert network w/ proprietary technology
  2. Boomerater – Online advice for Baby Boomers.
  3. Groupable – Helps groups get sponsors.
  4. ProCompare – Review of business products.
  5. The Factionist – Clothing and products for the ethically conscious.

Some of the other businesses present included: Customizable shirts, plus sized clothing, cheap/simple web design, marketing agencies, raw chocolate importers…as you can see, a highly eclectic mix! In addition to the 60 second pitches, Allen Stern of CenterNetworks and CloudContacts shared his “Ultra Light Success Stories”. The crowd looked generally pleased with his presentation and Q&A responses.

Surprisingly, the pizza arrived on time this month, and the networking/card swapping/pizza topping session lasted a good 1/2 hour. I was busy setting up my video camera and as the lights began to dim, I was ready to go.  After everybone found their seats, moderator Maisha Walker (President of MessageMedium and Inc.com Columnist) gave a quick powerpoint presenation covering the backgound of web analytics and introduced the following panelists (2 of which were active board members of the WAA – Web Analytics Association):

I have prepared a shortened video version of the 45 minute panel and embedded it here. Check it out:

Be sure to sign up for next months Ultra Light event: Employment Related Business Models. I will have the pleasure of moderating the panel and, due to growing number of attendees, an expectadly large crowd of ultra light entrepreneurs.  I look forward to seeing you there!

(*If you are interested in reading more about this past event,  Sun Employee, Robin Goldfarb Wilensky (aka: Rockin’ Rob) also published a write-up. Check it out for more good words about Ulra Light Startups!)

Posted under Events, Online Marketing, Ultra Light Startups