The Best Approach To “Secret Santa” At Your Holiday Party

My company, AC Lion, just had their Holiday Party and it was a blast! It seems we’re not the only ones out there doing it. “Secret Santa” is a big deal for many companies:

Secret Santa is a Western holiday tradition in which members of a group are randomly assigned other members to whom they anonymously give a gift. Often practiced in workplaces, or amongst large families, participation in it is usually voluntary. It offers a way for many people to give and receive a gift at low cost to those involved.” (Wikipedia)

The issue is how complicated it can get from re-gifting, to trading, to other stupid rules that make the game last forever. In order to clean up this process, I found 2 companies that’s major business was built around making Secret Santa more efficient. First off there is, the free online Secret Santa gift exchange event planner! It breaks down 3 different versions of gift giving. (I imagine this is the only time of year they see any traffic.) Then there’s Elfster, labeled as the Web 2.0 of Secret Santas, they are the premier online provider for group-generated gift exchanges.

It seems they’re monetizing a rather small niche in the holiday marketplace. I also stumbled upon the article “CHRISTMAS TOOLBOX: 20+ Tools For A Merry Christmas” in which they’ve gathered together a small taste of what’s out there on the web to help you make this the merriest holiday season ever. XMas is just a very monetizable holiday…why else would I be blogging about it? Enjoy and Happy Holidays!

Posted under Events, Online Marketing

This post was written by Joshua Russak on December 18, 2008

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