State of The Union Drinking Game: Give it a “shot”!

State Of The Union Drinking Game 2010

I find it amazing that drinking games can be applied to pretty much anything. Buttttt…for all of you binge-drinking enthusiasts out there, here’s a game that can only be played once a year: The State of the Union Address Drinking Game!

Rules

The general rules of this game are no different from any other drinking game. Every time President Obama says a certain word (ie: “change”) or phrase (ie: “make no mistake”), you take a drink/shot. A drink is either a shot or a good gulp from a beer (or cider). All you do is watch the speech and play along. If all goes well, you’ll be unconscious by the time they show the other party’s response. For an extended list of keywords, phrases and rulesa, check out their website or their Facebook Group. This year, President Obama’s State of the Union address is scheduled for Wednesday, January 27, 2010 at 9pm (Eastern). It should be broadcast on all major networks and cable news/political netorks. For online coverage, go to http://www.c-span.org/executive/stateoftheunion.asp.

Game History

This drinking game dates back to when George Washington gave the first State of the Union address on January 8, 1790. I’m pretty confident there’s no evidence of that fact, but I’m pretty sure it happened. On the other hand, I do know that is when the State of The Union Address began. As for the drinking game, the website (DrinkingGame.US) says nothing about it’s history. “I’m sure there are other people who have made similar games, but I think most people play by our rules,” Marc Melzer, one of the creators of the State of the Union Drinking Game and now a lawyer, told AFP. (Yes, they were interviewed by the AFP as well as The JDF.)

I decided to do a little research of my own. WhoIs information for the site says the domain was registered in 2004. I decided to contact the owner, Marc Melzer and a few questions myself. “We did it our senior year of college in January 2002, mostly for fun. We were on the campus and thought this was a great idea to distract us from work. We hosted it on a college site and people responded with over 50,000 hits…in 3 days. In 2003, we saw more like 500,000 hits in a matter of a week. We ran into trouble with bandwidth issues. In 2004, it found it’s final home on DrinkingGame.US (how appropriate!). ” (Marc Melzer, Co-Founder of DrinkingGame.US). When I asked him about the other sites that promoted their own versions of this game, he said that there was nothing they could do. It was a matter of an impossible Copyright.

It looks like this game has gained a lot of popularity since 2002. Major web publishers have put out their own articles about this game, and GAVE NO CREDIT TO DRINKINGGAME.US!

  1. Huffington Post
  2. San Francisco Chronicle (which was also published 4 hours later on Huffington Post)
  3. Digg!

(Entertaining) Disclaimers…

And what kind of game would this be if there were warning labels attached to it? After researching the sites that promoted this game, I decided, that instead of posting my own disclaimer, I’d simply post theirs. Enjoy:

DrinkingGame.US:

Please note that we do not now, nor have we ever, encouraged irresponsible use of alcohol. It is important to know your own limits and to act accordingly. We discourage improper use of alcohol.

Mahalo.com:

Disclaimer: This overview of the State of the Union Address Drinking Game, is, given the problem of Binge Drinking on college campuses, a controversial subject. Note that these sites contain adult-oriented content and should all be considered potentially unsafe.

HuffingtonPost:

NOTE: The Huffington Post in no way encourages binge drinking. This is the comedy section. If you actually drank as much as we suggested you would die, so do not do that.

Posted under Blogs, Events, Jewish Marketing, Online Marketing, Viral Marketing

Marketers Monetize Passover: Twitter, YouTube and More…

With 100′s of newspaper articles, social networking, viral networking, youtube videos, widgets and more…Passover takes the cake (well, in this case, unleavened cake) this April. Here’s a collection of stats that give a good sense as to just how popular this holiday really is…

Google Keyword Statistics

Believe it or not, I took the time to check in on the Google Keyword stats for “Passover” and was pretty shocked. I did similar research for Keyword Statistics For The Jewish Holiday of Purim.

Passover Google Keyword Stats

For Those of  You Who Don’t Know…

Of all the Jewish holidays, according to JewFaq.org, “[Passover] is the one most commonly observed, even by otherwise non-observant Jews. According to the 1990 National Jewish Population Survey (NJPS), more than 80% of Jews have attended a Pesach seder”. For those of you who don’t know, Passover, “is a Jewish and Samaritan holy day and festival commemorating God sparing the Hebrews when he killed the first born of Egypt, and is the seven day Feast of the Unleavened Bread (it lasts eight days in the diaspora) commemorating the Exodus from Egypt and the liberation of the Israelites from slavery”. (Wikipedia)

Popularity

So now you’re wondering, “What’s out there? Who’s capitilizing on Passover Popularity?” Let’s take a look. People are Twittering about Passover NON-STOP. Every minute, the list updates. Once of my favorite finds is the search widget that helps people find a local passover meal (ie: Passover Seder). Check out Find A Seder Near You on Chabad.org. But that’s nothing in comparison to the amount of news articles covering Passover. I ran a search on Google News and noticed that almost every major newspaper in the country had an article on Passover:

If that’s not enough, Viral Videos on YouTube have claimed millions of hits. 10 Things I hate about Commandments, spoofing a popular movie (can you guess which one?) has claimed nearly 2.5 million views. Nearing a million and one of my recent favorites is “20 Things To Do With Matzah”. Featuring the talented voice of Michelle Citrin, they have also put together a landing page full of affiliate ads that have no doubt been generating significant revenue. Check it out at Matzahsong.com. To add to the list, controversial Jib-Jab has also put together a list of e-cards and viral videos to monetize the Passover season.

So at the end of the day, it’s amazing to see how much attention Passover accrues being that it takes place in 1 month a year. Can’t wait to see the same level of coverage for Easter.

HAPPY HOLIDAYS!

Posted under Blogs, Events, Online Marketing, Online Video, SEO/SEM, Social Networks, Viral Marketing

Obama Town Hall: Response to 3.5 million votes on Marijuana

“The answer is no, I don’t think that [is] a good strategy.”

Following up on my previous article Obama Town Hall: What’s Really On People’s Minds?…MARIJUANA, President Barack Obama pledged to open up the White House to the American people...well, sort of!

Of the 3.5 million people that voted, “There was one question that was voted on that ranked fairly high and that was whether legalizing marijuana would improve the economy and job creation, and I don’t know what this says about the online audience,” he laughed.

Some people didn’t find this funny? The National Organization for the Reform of Marijuana Laws (NORML) prepared their own heated response titled  “What Is So Funny About Taxing And Regulating Marijuana?” The audience didn’t have to laugh, and NORML shared their 2 cents on the matter. Their article ends on a witty note: “Sorry Obama, this time the joke’s on you.

It seems major publishes have picked up on this topic as well:

  1. Huffington Post: Obama Takes Pot Legalization Question During Townhall (VIDEO).
  2. Christian Science Monitor: For Obama, an online do-over of Tuesday’s press conference
  3. Fast Company: The Banality of Obama’s “Cutting-Edge” Web Event
  4. The Associated Press: AP Top News at 3:29 p.m. EDT
  5. US-News: Obama: Marijuana Legalization Not Good For The Economy

Overall I think this online Town Hall approach to getting the people involved is pure genius. This is a small example of how it is a bit controversial, but now adays, what isn’t? I have a feeling this is an issue that won’t go away and I predict that NORML and marijuana supporters will be a bit more prepared for the next Town Hall. I imagine President Obama will have something more to say as well.

Posted under Events, Online Marketing, Online Video, Viral Marketing