Xerox Supports US Troops with

Xerox - Lets Say Thanks

This is one of the most heartwarming Viral Marketing campaigns I have seen. Global document management company, Xerox, is among a group of companies (, Hallmark Cards, Pitney Bowes, and more…)  supporting American troops overseas by mailing them greeting cards. Xerox runs a year-round program which hosts a Web site,, to provide a way for individuals across the country to recognize U.S. troops stationed overseas.

By submitting a message through this site you have the opportunity to send a free personalized postcard greeting to deployed servicemen and women. According Carl Langsenkamp, director of public relations at Xerox, about 10 million cards have been sent overseas since the website went up about a year and a half ago. “All the companies are donating time, money and/or services directly or in partnership with nonprofit organizations to spread Christmas cheer to soldiers far away from their loved ones at Christmas time.” (

With, you don’t have the ability to pick who receives the card, but it will go to a member of the armed services. I originally found out about this opportunity in an e-mail from my girlfriend’s father Leo Catallo. “Regardless of how one personally views this war, rather amazing it would be if more of the population spoke in this manner. It has to pretty much suck big to be over there right now. Sometimes I believe we tend to forget that.”

Featured on local and national TV outlets, newspapers and other blogs, this has gained a lot of attention. MSNBC’s Consumer Man, Herb Weisbaum,  outlines the entire process in his article, “Want to send a card to a soldier? Here’s how“:

There are 53 postcards to choose from, all drawn by kids from across the country. They’re bright and colorful — lots of bald eagles, American flags, hearts and the Statue of Liberty.

Click on a card and you will see the first name and age of the child who drew it, plus the city where they live.

Once you find your favorite design, you can write a message or choose one of 10 pre-written greetings, such as: “Sending you big hugs and cheer from home. Thank you so much for your service and bravery. Come home soon!”

Xerox prints the cards. A non-profit group, Give2TheTroops, puts them in care packages and ships them overseas.

Now it’s your turn to go ahead, click on the link, and donate 1 minute of your time to make a big difference!

Posted under Online Marketing, Viral Marketing