Super-Model Heidi Klum Takes Guitar Hero World Tour “Super-Viral”!

If I have learned one thing about marketing this year, it’s that GOING VIRAL WORKS! Everybody’s fighting to get consumers buzzing about their product. Whether it be on Video Sites, Forums, Social Networks, or mouth-to-mouth…Buzz Marketing Matters! This probably explains why Guitar Hero paid Heidi Klum to dance in her underwear for :40 seconds on TV!

That’s right! To promote Guitar Hero’s World Tour release, they released a number of video’s sporting celebrities imitating the famous scene in Risky Business (1983) where Tom Cruise dances to Bob Seger’s “Old Time Rock and Roll” in just his underwear! Maybe we can learn something from this type of branding+viral marketing+super-model!

My friends at Viral Video Chart have put this at #7 for Viral Videos, but it’s a Friday and I don’t think Obama video’s will entertain you like this. The video was discovered November 4th, and in just 3 days jumped to 1,199,076 views and 111 (well, now 112) blog-posts!


Posted under Online Video, Viral Marketing

This post was written by Joshua Russak on November 7, 2008

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