Coming Soon To Facebook: “USERNAMES”

According to the facebook blog, users will finally have the chance to create usernames for their profiles:

“From the beginning of Facebook, people have used their real names to share and connect with the people they know. This authenticity helps to create a trusted environment because you know the identity of the people and things on Facebook. The one place, though, where your identity wasn’t reflected was in the Web address for your profile or the Facebook Pages you administer. The URL was just a randomly assigned number like “id=592952074.” That soon will change.

We’re planning to offer Facebook usernames to make it easier for people to find and connect with you. When your friends, family members or co-workers visit your profile or Pages on Facebook, they will be able to enter your username as part of the URL in their browser. This way people will have an easy-to-remember way to find you. We expect to offer even more ways to use your Facebook username in the future.”

How will this change everything?

This really follows the whole idea of making the internet a more “Search Friendly” (ie: SEO Friendly) environment to help users find their way through all the crap being added daily. My question is WHY THE HELL HAS IT TAKEN THEM THIS LONG? LinkedIn and Twitter have been doing this for ages. In fact, most social networks adhere to the “user-name”.  Now, browsing for the correct user URL will be that much easier:

Room For Concern…

I am a bit concerned about the ‘you get 1 chance’ rule. They warn users to “think carefully about the username you choose. Once it’s been selected, you won’t be able to change or transfer it.” Now that’s just not fair! Why not step up their game and find a way to make it so you can choose multiple user names. Like “Keyword” for SEO, this will help expand the searchability of each individual.

Either way, this is a great move for Facebook and will definitely help them out in terms of increasing traffic and overall ease of use. Good job! As usual, I look forward to seeing a “We Hate Facebook Usernames” facebook group…though in this case, I’m not sure that will happen (though I wouldn’t be surprised).

Posted under Blogs, SEO/SEM, Social Networks

This post was written by Joshua Russak on June 9, 2009

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Micro-Blogging Battle: Facebook vs. Twitter


I’m directly quoting CNET and saying “The future will be streamed. And streamed some more.” I can’t say this is a good thing. In their recent article Facebook vs. Twitter: How will you stream your world?, they talk about Facebook’s new attempt to be more like Twitter. That’s Right! Quoting facebook’s home-page tour directly: “We’ve updated our home page to make it easier to understand what’s going on with the people you care about. Now your friends’ posts are streamed in real-time and you have more control over what you see.”


Some of The New Features

If you’re saying to yourself “that sounds a lot like Twitter”, you’d be right! Facebook failed to buy Twitter and as a result, it looks like their going to step us a competitor. explains that “Facebook’s imprecise and illiquid stock valuation limited its appeal to Twitter”. And to make matters worse, if Facebook succeeds,  aggregation services like FriendFeed will have no use.

I used to be a big fan of Facebook, but then I started noticing the “revolution” that started taking place. Friends of mine would spend many wasted hours making “cyber-friends” and keeping up with old “buddies”. The entire concept of Friendship has been skewed. Facebook is a great way for people to keep in touch, but with this new re-design, our lives are going to become that much more digital.

I’m interested to see who wins the “Micro-Blogging” battle!

Posted under Social Networks

This post was written by Joshua Russak on March 6, 2009

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