Will Ferrell stars in “Man vs. Wild” on Discovery Channel Special

I really wish I was kidding right now…but I am 100% serious! Man vs. Wild premiered the video Tuesday, June 2, at 10 p.m. ET/PT. Here’s how they pitched it on youtube:

“In the harsh arctic tundra of Sweden, Bear Grylls and Will Ferrell from the Land of the Lost set out to conquer the wilderness … together. See if they make it out alive.”

It’s all due to Will Ferrell’s recent film starring in Land of The Lost. Bear Grylls and Discovery Channel used this as an opportunity to promote their Facebook (facebook.com/ManVsWild) and Twitter (@beargrylls) popularity. Just watch the promo:

How the heck did I find this video?

Well, unfortunately I found it by accident. I guess you can say that’s the true art of viral marketing, when it reaches users randomly with an impact. I was researching the youtube trial pre-video ads, when I happened to wittness a post-video, only to be too in shock to hit “print-screen” to capture prof. I’ll make sure to follow up with an article…BUT NOW BACK TO HOW I FOUND THIS VIDEO. I simply typed in Discovery Channel and it was the 2nd one down from the top.

My Thoughts?

This is HUGE! Will ferrell is simply a genius. He is the genius by one of the top comedy video sites online, FunnyOrDie.com. I wrote an article on it about a year ago titled FunnyorDie.com: Online Video and TV Merge. Seriously, Will Ferrell is doing everything right online. I have a feeling this is just the beginning.

Posted under Online Video, Viral Marketing

This post was written by Joshua Russak on June 11, 2009

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