Employment Related Business Models Online

I just had the pleasure of recently moderating the panel at Ultra Light Startups “Employment Related Business Models“. Hosted by For Your Imagination, the recent Ultra Light Startup, yet again, blew me away. I’ve attended their events since September ‘08, taking pictures and submitting post event write-ups. Here are a few of the recently covered topics:

  1. Web Analytics
  2. Revenue Model Workshop
  3. Monetization of Ads
  4. Outsourcing
  5. SEO/SEM
  6. Open Source CMS <-Popular Event!

This past month continued to bring in new faces as well as the “ULS Regulars”, and I was very surprised that a niche topic like “Employment Business Models” drew as large of a crowd as it did. Some of the topics covered included:

  • What are the most promising niches and technologies for employment-related startups?
  • Revenue-generating technology for bloggers and web publishers – job boards, services and related packages. An overview and comparison of platforms available to publishers.
  • Efficiency-enhancing technology for recruiters – social networks, requisition-sharing tools, etc. Which tools are essential for recruiters and why?
  • Innovative employment-related startups – TheLadders, Indeed, SimplyHired, JobScore, Doostang. Which niches and approaches are the most profitable and fastest growing?
  • Job search on social platforms – LinkedIn, Twitter, etc. How are these platforms changing the business of recruiting?

The reason I was picked to moderate this event was because of my background in the employment related online space. I recently co-founded  RezRedo, a vertical search engine for job experiences found in resumes. The first search engine of its kind, RezRedo is opening doors to new methods of resume writing and job related research. Prior to RezRedo, I was a recruiter at AC Lion and headed all online marketing and web related initiatives for the firm including: Blogging, Social Networking, Web Analytics, E-Mail Marketing, SEO, and exploring new advertising options. But most of this experience fails in comparison to that of the panelists:

Panelists:

Before the panel began, I had the opportunity to present a powerpoint presentation that helped break down the Employment Space. Take a look and see the presentation for yourself:

*Click here for a copy of the powerpoint seen in the video above.


This past month there were over 70 people listed. To get a feel for what types of entrepreneurs attend and present their ideas at this event,  take a look at some of the attendees:

Be sure to sign up for next months Ultra Light event: Monetizing Online Video. You can sign up on their website or via meetup.com.

(*If you are interested in reading more about this past event,  check out Ultralight Startups meet-up, March, 2009 by Corey Maass)

Posted under Events, Online Video, Ultra Light Startups

March 5th – Employment Related Business Event

I have been chosen to moderate next months Ultra Light Startups event, and after attending last months Ultra Light Web Analytics, I have a feeling this month will have a great turnout.

This Months Topic…

This months topic will be Employment Related Business Models. The topics are as follows:

  • What are the most promising niches and technologies for employment-related startups?
  • Revenue-generating technology for bloggers and web publishers – job boards, services and related packages. An overview and comparison of platforms available to publishers.
  • Efficiency-enhancing technology for recruiters – social networks, requisition-sharing tools, etc. Which tools are essential for recruiters and why?
  • Innovative employment-related startups – TheLadders, Indeed, SimplyHired, JobScore, Doostang. Which niches and approaches are the most profitable and fastest growing?
  • Job search on social platforms – LinkedIn, Twitter, etc. How are these platforms changing the business of recruiting?

The reason I was picked to moderate this event was because of my background in the employment related online space. I recently co-founded  RezRedo, a vertical search engine for job experiences found in resumes. The first search engine of its kind, RezRedo is opening doors to new methods of resume writing and job related research. Prior to RezRedo, I was a recruiter at AC Lion and headed all online marketing and web related initiatives for the firm including: Blogging, Social Networking, Web Analytics, E-Mail Marketing, SEO, and exploring new advertising options. But most of this experience fails in comparison to that of the panelists:

The Panelists

Allen Ackerman

Allen is founder of A-List Placement, a digital media recruiting firm, and recently launched I Have A Req, a private social network that helps recruiters collaborate on placements and share commissions through a ‘cloud recruiting’ model. Allen is also founder of MAD-G, (aka Mobile Application Development Group) which takes a progressive ‘consortium-based’ approach to providing its clients with cutting edge mobile solutions. Allen honed his skills as a software developer, creating applications for companies such as Goldman Sachs and Sony Music.

Charlie O’Donnell

Charlie is the Co-Founder & CEO of Path 101, a NYC startup that is revolutionizing career guidance though the mining of data from millions of public resumes. After funding VCs at the GM pension fund, and funding startups at Union Square Ventures, Charlie spent a year as Director of Consumer Products at Oddcast before starting Path 101 with Alex Lines. The founder of nextNY, he also teaches entrepreneurship at Fordham University and is the Entrepreneur-in-Residence at ITAC.

Jeff Stewart

Jeff is the founder of Urgent Career, a technology start-up seeking to revolutionize the way companies find, screen and assess sales talent. He is a serial entrepreneur, inventor and investor specializing in technology-enabled growth businesses through his angel fund, Urgent Ventures. Jeff has founded over a half dozen companies which if combined employ over 600 people. Jeff writes about start-ups at his blog, Urgent Speed.

Eric Yoon

Eric is the founder and CEO of JobScout, a daily email digest of great jobs in new york city for business development, product management, marketing and sales professionals. Formerly, he was a founder of JobThread and CEO since 2003. Eric has been in the online recruitment industry for the last 10 years in mainly product management roles (Product Manager at HotJobs, Product Development Manager at Bernard Hodes Group, Product Manager at The New York Times Digital for Job Market).

Event/Ticket Information

The event is going to take place on March 5th, at 6:30-9pm, at For Your Imagination. If you are interested in attending, it’s only $5 to attend and Pizza/Drinks will be served.  This is a great opportunity for recruiters, business owners, and publishers to network and grow their own businesses. The event page can be found on http://ultralightstartups.com/newyork/employment-related-business-models.html. If you are interested in reading more, check out the BusinessWeek.com article featuring Ultra Light Startups.

Due to growing number of attendees, an expectadly large crowd of ultra light entrepreneurs, I am looking forward to this event seeing you there!

Posted under Events, Job Search, Online Marketing, Ultra Light Startups

The Best Approach To “Secret Santa” At Your Holiday Party

My company, AC Lion, just had their Holiday Party and it was a blast! It seems we’re not the only ones out there doing it. “Secret Santa” is a big deal for many companies:

Secret Santa is a Western holiday tradition in which members of a group are randomly assigned other members to whom they anonymously give a gift. Often practiced in workplaces, or amongst large families, participation in it is usually voluntary. It offers a way for many people to give and receive a gift at low cost to those involved.” (Wikipedia)

The issue is how complicated it can get from re-gifting, to trading, to other stupid rules that make the game last forever. In order to clean up this process, I found 2 companies that’s major business was built around making Secret Santa more efficient. First off there is SecretSanta.com, the free online Secret Santa gift exchange event planner! It breaks down 3 different versions of gift giving. (I imagine this is the only time of year they see any traffic.) Then there’s Elfster, labeled as the Web 2.0 of Secret Santas, they are the premier online provider for group-generated gift exchanges.

It seems they’re monetizing a rather small niche in the holiday marketplace. I also stumbled upon the Mashable.com article “CHRISTMAS TOOLBOX: 20+ Tools For A Merry Christmas” in which they’ve gathered together a small taste of what’s out there on the web to help you make this the merriest holiday season ever. XMas is just a very monetizable holiday…why else would I be blogging about it? Enjoy and Happy Holidays!

Posted under Events, Online Marketing

This post was written by Joshua Russak on December 18, 2008

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My Company Blog (ACLion) Hits “100 Entries”!

Hooray for me! When I first started doing marketing at AC Lion back in May ’08, building a blog was my #1 objective. They did have a blog in place on the MovableType CMS/Platform, so I decided to work with it. Before WordPress and MovableType, all I knew was Google Blogger, where I practiced HTML and CSS. I went in with little programming experience and no clue about blogs and threw together my first real corporate blog. Take a look at it: Blog.ACLion.com.

Well today I am pleased to announce that I have posted my 100th post for my first company blog. It’s a proud moment for me. I learned a lot about blogging and I started working with WordPress and MarketingBlog.NET as a result. A lot of my earlier posts on this blog came from my corporate blog.

One thing I learned: Working with Worpdress CMS is so much easier than MovableType. Better plugins, themes and spam control. I’d write an article comparing the two, but I’ll save that for another time. For now, congratulations to me for making it this far and I have every intension of moving forward.

Posted under Blogs

This post was written by Joshua Russak on December 2, 2008

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AC Lion has the Online Space covered, and then some…

AC Lion specializes in sales and technology recruitment and in particular the nexus between the two. I recruited there for close to a year before I was promoted to Marketing/Sales Coordinator handling PM, WebDev, DBA, Social Media and other Marketing aspects. Really, it’s a high level of leg-work combined with flexible schedules and great sources of motivation and collaboration.

Over the past decade, AC Lion has developed a leading reputation in the marketplace by helping the industries’ most innovative companies maintain their competitive edge by sourcing and placing superior talent.

In our industry, knowing people delivers results. Whether building a new sales team, replacing a corporate executive, transitioning to the interactive world or augmenting the technology team – our clients come to AC Lion because we know the people that know the industry.

Our vertical (industry) specialists work with top corporate executives from a variety of firms within the media (traditional and interactive agencies, publishers, and client side), 3rd party technology/software providers, emerging technology (mobile wireless/PDA, IPTV), e-commerce, and financial industries.

In today’s fast-paced and ever-changing environments, it is critical to have a specialized recruiter with an established track record and a broad network who truly understands your needs. Here at AC Lion, our vertical specialists focus all of their efforts in your space. Because of this philosophy, we know your company, your competitors and your clients.

Check out our Areas of Expertise:

Posted under Online Marketing

This post was written by Joshua Russak on August 5, 2008

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