How to Sustain Your Online Marketing Efforts

By: Bailey Digger

A recent news item caught my eye – Facebook now has over 500 million members, a figure that makes it the most populated community in both the real and virtual worlds. It is this immense popularity of the web that has made marketers tap its potential as a valuable tool in selling their products and services, and if you’re not on this bandwagon, you’re losing out big time. The secret of success in online marketing is that it’s not enough to just enjoy a good start; unless you’re able to sustain your momentum, you’re likely to bite the dust. And to keep picking up speed and continue to sustain your online marketing efforts, here’s what you need to do:

  • Change with the times: There’s no doubt that the web is taking on new avatars faster than we can keep up. There was a time when most communication took place through email. Today however, most people have moved to social media – it was the blogs that took over at first, and now they’ve had to make way for social networks like Facebook and Twitter. Marketers who still enjoy success are those
    who made the switch to social media when they realized its potential – the viral marketing effect alone is every marketer’s dream. So unless you change with the times, you’re going to be left behind.
  • Don’t forget your existing customers: Some people are still dependent on their email for most communication, so it’s not uncommon to find people who stay away from social media because of the lack of privacy. So if you have customers who are not socially active on the net and prefer to limit themselves to email, it is your responsibility to keep them updated on your offers and other relevant information. Always remember that it’s not wise to ignore your existing customers in the pursuit of new ones.
  • Remember the situation: An online customer support staff member of a company I don’t wish to name here saw the short end of my fuse on a call one day – I was trying to secure a refund of my money which had erroneously been paid into someone else’s insurance renewal account, and in the middle of briefing me about the refund policy, the guy tries to sell me a new policy. I did not know whether to be astounded at the audacity of the chap or to suffer his foolishness at not knowing the first thing about customer mentality. Never try to sell to an aggravated customer before addressing the bee in their bonnet if you want to enjoy continued success in the online marketing world.
  • Listen to feedback: And finally, listen to what your customers and potential customers are saying, both explicitly and implicitly. If you don’t bother to ask for and analyze customer feedback, there’s no way you’re going to meet their needs. And when this happens, they have no qualms about switching to the competition. So keep your eyes and ears open, and if you see a need that is voiced by most of your customers, you must try and see if you can do it. Unless you listen to the voice of your customers (who are the reason you are still in business), you’re bound to fail.

By-line:
This guest post is contributed by Bailey Digger, she writes on the topic of web design degree programs . She welcomes your comments at her email id: baileydigger189(@)gmail(.)com.

Posted under Online Marketing, SEO/SEM, Social Networks, Tech2.0

This post was written by Joshua Russak on August 26, 2010

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Connect on the Go With IM Chat Clients for Your Smartphone

The problem with having too much of a good thing is that you don’t know which you must choose – imagine yourself in this situation; you’re allowed to eat as many ice creams as you like, with the only catch being that any ice cream parlor stocks only one particular flavor.

So unless you want to gorge on one flavor alone, you have to visit several different stores to sample different delights. Now, what if some enterprising soul came up with the idea of an online store where you can just sit at home and order any flavor from any store that links to the online store?

You’d wax eloquent about the store, wouldn’t you?

Now let’s carry over this analogy to the world of social media – with the plethora of social networking options that are available today, it’s hard to pick just one to stay connected to your friends.

And while some of your friends are on one site, others are scattered across the world of social media.

So you have no choice but to get on to those sites as well if you want to stay in touch. But considering that you cannot be online on all of them at the same time unless you’re on a PC or notebook and can open multiple windows and IM clients, messaging when you’re on the move becomes a chore. It’s like having to visit several different ice cream parlors to eat all that you want to eat.

But with the arrival of IM chat clients, it’s like you can put all your social media eggs in one basket and carry it around on your smartphone. Services like Nimbuzz, Fring and eBuddy allow you to integrate all your social networks into one common platform. So you’re always online and always accessible to your friends no matter which social network they’re on. You can consolidate your accounts on social media like Facebook, Twitter, Google Talk, Yahoo Messenger, MSN Messenger, AIM, Skype, ICQ, Gadu-Gadu and Hyves onto a single platform and see which of your friends are online through the indicator against their screen names. Also, you know which network they’re on by the logo of the social page that’s displayed alongside their name.

Most IM clients for your phone allow you to not only carry on text chats in real time but also provide voice calls over VoIP as well. However, this works only if both parties have the same VoIP platform (Nimbuzz users can call others who are on Nimbuzz and so on); if the call has to terminate at a landline or a mobile phone, you have to pay a nominal amount. Besides this, you can send pictures and other files as well to all your contacts while you’re on the go. With cameras on phones becoming more sophisticated and feature-rich, this is a great way to share pictures of places and people with your loved ones (once you try it, you get hooked to this instant sharing thing if my experience is anything to go by).

Most IM chat clients for your phone are free, and unless you sign up for services that enable you to call telephone numbers, you pay only for your GPRS data plan from your mobile service provider (with WiFi, you eliminate even this cost). A great way to stay in touch, wouldn’t you agree?

By-line:

This guest post is contributed by Shannon Wills, she writes on the topic of Internet Provider . She welcomes your comments at her email id: shannonwills23@gmail.com.

Posted under E-Mail, Online Marketing, Tech2.0

This post was written by Susan White on June 30, 2010

GoDaddy.com Promo Codes 2010: FatWallet vs LiveCodes

godaddygirl

As a follow up to GoDaddy.com Promo Code 2009, I realized it needed some updating.  For those of you who find themselves fans of  GoDaddy.com (or half-naked IndyCar driver, Danica Patrick), then it’s time to save money. It’s a tough economy which means “Coupons” and “Promo Codes” are 100% necessary. Just think what you could do with the $2.50 you’ll save when you type in gofivgind2. That’s a Burger King feast right there!

FatWallet vs. LiveCodes

There are currently 2 players that come up when you search “GoDaddy Coupon Codes”: FatWallet and LiveCodes. I found a pretty good list on FatWallet –  half the codes go inactive very quickly, though the forum itself is constantly being updated. Here’s the top of the list:

  • cjc749fat – $7.49 .COMs (exp 5/31/10)
  • cjcfat30 – $5 Off w/ $30 Purchase (exp 5/31/10)
  • cjcfat50 – $10 Off w/ $50 Purchase (exp 5/31/10)
  • cjcfat75 – 15% Off w/ $75 Purchase (exp 5/31/10)
  • cjcfat10 – 10% off any purchase (exp 5/31/10)
  • cjcfat20h – 20% off Shared Hosting (exp 5/31/10)

LiveCodes pretty much listed the same codes, but they have 1 up on FatWallet. Due to their blogging platform, it’s easier to find out if these codes are fresh or old news. Just look at the day it was posted.

Expiration

I anticipate that even these codes will go expired soon. That being said, feel free to check out the original sites or simply post comments below with updated codes. Either way works for me. Now go save some money!

*Choose a safe and secure webhost

Posted under Blogs, Online Marketing, Tech2.0, web design

This post was written by Joshua Russak on May 5, 2010

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Flexible Laptop of The Future: Roll With It!

Just saw this in an e-mail from my father-in-law. Thank you sir!! BEHOLDDDD: The Flexible LED Computer!

HOW IS THIS POSSIBLE?!?

On November 28th, 2008 I wrote an article Mobile Phone Flexible OLED Displays = More Room For Ads “OLED’s are easy to make – all you need is a special printer – and can be used in television screens, computer displays, small, portable system screens such as cell phones and PDAs, advertising, information and indication.” It looks like we’ve come a long way since then…but where’s the real thing?

Since this is an animation, we must rely on a simple YouTube Description for details: “The device of the flexible display allows a new concept in notebook design growing out of the traditional bookformed laptop into unfurling and convolving portable computer. By virtue of the OLED-Display technology and a multi touch screen the utility of a laptop computer with its weight of a mini-notebook and screen size of 13 inch easily transforms into the graphics tablet, which with its 17-inch flat screen can be also used as a primary monitor. On top of everything else all computer utilities from power supply through the holding belt to an interactive pen are integrated in Rolltop. This is really an all-in-one gadget.

This was all made possible b/c of our little friend, OLED! They have many  significant benefits over the traditional Liquid Crystal Displays (LCD): Their flexible, they draw far less power, can operate longer on the same charge and can be much thinner than an LCD panel.  Just think…your battery will last longer, you’re screen can be flexible and skinnier than other models.

For More Information:

The site is in German, however you can still navigate around easily:  http://www.orkin-design.de/. Looking forward to the real thing!

Posted under Online Video, Tech2.0

This post was written by Joshua Russak on March 3, 2010

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Twitter’s ReTweet Beta: An Attack on 3rd Party Tools?

RetweetBeta

What Happened?

Today I was invited to join the Twitter Retweet Beta Group. Twitter just told me that I’d be “part of a beta group receiving this feature, which means [I] may start seeing retweets in a new way. People who don’t ave this yet will see your retweets prefaced by “RT”.” Naturally, I feel special, but is it really worth all the hype?

Is Twitter Trying to Kill Off 3rd Party Tools?

Twitter can’t seem to keep up, technologically, with the 3rd party tools (TweetDeck, Seesmic, UberTwitter, etc) that support it. Like the suckerfish Remora (what, you don’t watch discovery channel?), these 3rd party apps depend on Twitter, but it looks like Twitter is making attempts to break away.

This little Twitter.com feature places the ability to retweet (essentially, repost) any tweet right inside Twitter’s Web-based interface. Up until now, you had to use a third-party tool, such as TweetDeck, for one-click retweets. This is an obvious attempt to drive away the need for 3rd party tools. “Twitter’s execs are obviously working to get people out of these third-party tools and back onto the parent site by providing many of the features once only found elsewhere.” (PCMag)

Twitter also has another “method” of taking down the suckerfish (aka: 3rd party apps). “Currently, retweets that are executed via the Twitter web “retweet link” are visible to your followers who are using the web interface to read your tweets but are not visible to popular third party clients. […] In other words, third party applications may not have had a chance to integrate the new API. […] If most of your followers read your tweets using third party desktop clients, this “bug” could have a serious impact on your personal retweet rate in the short-term.” (Flip The Media)

Pro’s vs Con’s?

PRO: It’s good to see Twitter making attempts at improving it’s technology. Always a good sign for a company that see’s well over 20MM+ unique visits a month (compete.com).

CON: The downside for this new tool? You can’t edit the ReTweet. This leaves room for authenticity, but lacks the creativity your follows may crave.

In Conclusion…

Yea, it’s a stretch to make such claims, but it’s working…for now.  It seems everybody has their own opinion about this new feature, but at the end of the day, I find it foolish that everyone is ripping Twitter about this. It’s a game of survival…Twitter has easily one the battle of “popular social networks”. What we don’t know is who will survive the war and be around in 10 years to talk about it.

Posted under Online Marketing, Social Networks, Tech2.0

This post was written by Joshua Russak on November 16, 2009

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