The 2010 US Census: Going Viral Saved Them $85 Million

I’ve never been more excited for a US Census…EVER! They’re doing a perfect job of marketing to our generation. This television ad is part of the U.S. Census Bureau’s national advertising campaign to boost mail participation rates in the once-a-decade population count. For every percentage point increase in the 2010 Census mail-back participation rate, the Census Bureau saves about $85 million in follow-up costs with households that failed to return their forms. The advertising campaign represents the most extensive and diverse outreach campaign in U.S. history, with advertisements appearing in 28 languages

The 2010 census is the most ambitious count ever of the nation’s population. Did you know that a census is required every 10 years by the U.S. Constitution’s Article 1, Section 2? I didn’t, (but that doesn’t say much)!

What Peaked My Interest?

I was still a bit weary and un-interested, but at this point, I not only felt obligated…I was actually excited! And then I got this letter…

…I couldn’t help but think “Woah, I’m actually excited to fill out this census!” Can’t speak for anyone else, but assume other people felt the same way.

Use of The Internet/Viral Campaign

The commercials went viral and their web-presence was growing, but how effective was it overall? Their YouTube campaign (Youtube.com/user/uscensusbureau) was helpful, though their channel has only received 100,000 views. That’s less than “David After Dentist” which has over 54,000,000+ views on that 1 video alone. It doesn’t imply anything about our country, but for something this important, I feel they should have had more views. STILL…they deserve credit for Blogging, Tweeting, Newsletters and more. They’ve done everything possible to reach us and make us interested, now it’s time to do our part…

For more information, visit 2010.census.gov.

Posted under Blogs, Events, Online Marketing, Online Video, Social Networks, Viral Marketing

This post was written by Joshua Russak on March 22, 2010

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Lady Gaga Goes Super-Viral (Good News For Diet Coke, Virgin and Wonder Bread)

Lady Gaga Goes Super-Viral…

According to Viral Video Chart: It was Discovered 12 Mar 2010, have been 15,683,005 views, 3,910 blog posts (+ this one),  and 9,588 tweets. All of that in a matter of 3 DAYS!!! It seems to be slowing down. (Slowing down in this case is going from Super-Viral to simply Viral, which by any standard, is still amazing!)

Gaga Will Sell Your Product!

Want your product noticed? Have Lady Gaga promote it and I guarantee you’ll see results! This 10 minute video plugs at least 10 separate brands: Virgin Mobile, Diet Coke, Polaroid, Wonder Bread and more…! And not only that…SHE MAKES THEM SEXY! Next time I see Wonder Bread, I’m going to think of this video and Gaga 1/2 naked with star patches for a bra. “The corporatisation of pop seems to have reached a different order of magnitude with Telephone, and I can’t help thinking it fundamentally alters the relationship between pop star and fan.” (Guardian – UK)

Is Lady Gaga Too Sexy For TV?

Despite the prison fights, lesbian kissing, 90% nudity and mass murders, according to CBS-News, “the video for the Lady Gaga-Beyonce collaboration “Telephone” has not been banned by the music television channel, despite previous reports that they would not air the clip.” The rumors that it wouldn’t be on MTV resulted from a “segment that aired on CNN on Sunday in which reporters Fredricka Whitfield and Jacqui Jeras discuss the video — which at press time has been viewed more than 14 million times on YouTube since its release late Thursday — and say that MTV had banned the clip.” (MTV.com) There is no proof of this on the CNN site, but you can find the original clip on MediaIte.com.

In Conclusion:

I would encourage all pop-stars to try and take their videos Super-Viral, but leave the product placement at home. Otherwise, the future of music will be one giant glorified set of commercials. There needs to be a distinction set now, before that ‘fine-line’ is broken. Now stop reading this article and watch the video if you haven’t already: Lady Gaga – Telephone Music Video Premiere

Posted under Blogs, Online Marketing, Online Video, Social Networks, Viral Marketing

YouTube’s BAD ADVERTISING: Take Revenge And Click Away!

So here I am on YouTube…trying to watch an Awesome Drum Solo by Dave Weckl…and this Ad pops up out of nowhere. Now it would have been okay if it was for a pair of drum-sticks, maybe a Dave Weckl CD. BUT NO! Instead, I get an Ad for “Plenty of Singles Over 40”. And as the mother-cherry on top of it all…THERE’S A SPELLING ERROR!! I quote: “Met Older More Sincere Singles“. Either they’re speaking in past-tense or someone over at MatureSingles is about to get fired.

Take Revenge On Bad Ads: CLICK AWAY!!

So now what? You see a bad ad, you post about it on your blog…what’s next? I’ve seen countless blogs continue talking about bad advertising, but none take a stand. I’m sorry, but I can’t let them get away with this. I CALL ON YOU…THE PEOPLE….TO GO TO THAT YOUTUBE VIDEO AND CLICK THAT AD!!! That’s right…CLICK IT! Here’s the link: Dave Weckl Drum Solo w/ Bad Advertising. They can’t get mad at me…I’m promoting their ad 😉 They should be thanking me.

For those of you who are confused, let me explain how this works: Those ad’s you see on YouTube are being paid for by the advertiser. Every time you click that ad, they have to pay Google. Well, if they pay Google for clicks, yet nobody is signing up for their site, the logical decision will be to take down that ad and try somewhere else.

If the ad’s not there…then we’ve done our job and they’ve either run out of money or finally realized: “Placing that ad there was a poor decision!”

Conclusion: If You See A Bad Ad…

If you ever see a poorly placed ad…click it! Make them “pay” for it, literally. Just to show you how serious I am, I just set up a HootSuite account so I can get this blog-post in front of as many eyes as I can. I can’t stand bad advertising and hopefully some of you out there will agree with me.

Posted under Blogs, Online Marketing, Online Video, SEO/SEM, Social Networks

This post was written by Joshua Russak on March 4, 2010

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Axe Helps Keep Your Balls Clean!

Axe has officially stepped up their marketing efforts…it’s a whole new ball-game! (…Ignore the pun) Their new slogan: “There’s no nook or cranny that the Axe Detailer can’t reach”.

The best part of this video, a truly touching moment (get your mind out of the gutter)…where they help shine up Mr. Hackerman’s dirty old balls.

Posted under Online Video, Social Networks, Viral Marketing

This post was written by Joshua Russak on February 22, 2010

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MarketingBlog.NET: The 50 Best Websites of 2009!

Hooray for 2009! 2010 is looking hopeful, but before I jump into the new year…I want to reflect! Time Magazine has an incredible “Best and Worst” lists, among which I discovered this years final blog post….

The 50 Best Websites of 2009

(…besides MarketingBlog.NET)

Clear out your bookmarks. You’re going to need the space for 50 offerings that are indispensable to navigating, enjoying yourself, shopping or just killing time on the Web.

  1. Flickr
  2. California Coastline
  3. Delicious
  4. Metafilter
  5. popurls
  6. Twitter
  7. Skype
  8. Boing Boing
  9. Academic Earth
  10. OpenTable
  11. Google
  12. YouTube
  13. Wolfram|Alpha
  14. Hulu
  15. Vimeo
  16. Fora TV
  17. Craiglook
  18. Shop Goodwill
  19. Amazon
  20. Kayak
  21. Netflix
  22. Etsy
  23. PropertyShark.com
  24. Redfin
  25. Wikipedia
  26. Internet Archive
  27. Kiva
  28. ConsumerSearch
  29. Metacritic
  30. Pollster
  31. Facebook
  32. Pandora and Last.fm
  33. Musicovery
  34. Spotify
  35. Supercook
  36. Yelp
  37. Visuwords
  38. CouchSurfing
  39. BabyNameWizard.com’s NameVoyager
  40. Mint
  41. TripIt
  42. Aardvark
  43. drop.io
  44. Issuu
  45. Photosynth
  46. OMGPOP
  47. WorldWideTelescope
  48. Fonolo
  49. Get High Now
  50. Know Your Meme

*Original Article Found Here: http://www.time.com

Posted under Online Marketing, Social Networks

This post was written by Joshua Russak on December 31, 2009

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