Candid Letter from Sales to Marketing

Below is an article from Manticore Technology, a leader in marketing automation software. To read the full, original article, go to http://www.manticoretechnology.com/qmaguide/dload-qmag-s1-jkonrath.asp.

Dear Marketing,

I know we haven’t always gotten along. In fact, I’ve been pretty critical of you over the years.

I’ve complained that you’re not doing your part to get us business. I’ve blamed you when our new offerings fail to achieve their anticipated success. I’ve accused you of being out of touch with what’s really going on with our customers and prospects.

The truth is, I don’t want to be the fall guy when I don’t reach my numbers. You don’t either. In fact, you’ve been just as hard on me as I’ve been on you.

You’ve criticized my salespeople’s skills, telling everyone in the company that we’re unfamiliar with the concept of selling “value”. You’ve griped about our bonuses, whined about our expenses or grumbled that we don’t work hard enough.

Enough already. We need to stop this blame game or neither of us will be successful.

Personally, I’m out of patience. It’s harder than ever to reach our quotas, and I don’t see things getting any easier in the future – especially when I talk to the people who buy our products and services.

You may not realize this, but most of our prospects today suffer from a severe case of Frazzled Customer Syndrome. This is a debilitating condition brought on by excessive workloads, lack of down-time, information overload, no sleep and job-related stress.

To read the full, original article, go to
http://www.manticoretechnology.com/qmaguide/dload-qmag-s1-jkonrath.asp.

Posted under Blogs, Online Marketing, Viral Marketing

This post was written by lynn on August 2, 2010

Top 10 Customer Service Turn Offs

Top 10 Customer Service Turn Offs: How to avoid common mistakes

It takes only a few moments to demolish a customer relationship that took several years to build.  The best way to retain your existing customers is by being diligent in your everyday dealings.  Given below are the top 10 customer service turn offs (as researched by Global Response) and ways to turn these around to reinforce and strengthen your customer relationships.

Amateur Staff

Nothing irritates a customer more than a customer service representative with half-baked knowledge.  Even if you have a small team of customer service agents, it helps to train them adequately so that they can represent your company appropriately. It helps to understand that, each and every customer service agent is the face of your company for the customers, and hence should be knowledgeable enough to give correct information and provide suitable solutions.

Trying to Win an Argument:

You can certainly win an argument by defending your company and reacting to your customer’s complains, but you cannot win his loyalty by doing that. You can only win his allegiance and loyalty by empathizing and apologizing (and that holds true even when it is not your mistake!!).

Rigid Policies:

Sticking to stringent policies can be the fastest way to lose customers. Depending on the strength of the customer relationship, you should be willing to bend policies for him, or at least try to identify ways of bending policies to strengthen customer relationships.

Futile Commitments and Promises:

Only promise when you are hundred percent confident, that you will be able to deliver within the committed time. For some reason, if you realize that you cannot deliver within time, then have the courtesy to call your customer and inform him of the reason and the time when the commitment can be fulfilled.

Diffidence:

Any customer would like to do business with a company which is accessible. If you have not kept your customer informed about the point of contact during an hour of emergency, then it is more than a probability that he will soon shift his base to another company. If you want a customer to return to you, then you must provide him with accessibility and warmth.

Poor Acknowledgements:

If you fail to acknowledge your customers with appropriate comments, then your customers are bound to feel ignored and neglected, which will inadvertently lead to loss of business. If a customer is unhappy about a personal or professional loss, you should be caring enough to acknowledge and comment suitably.

Poor Records:

The same goes for titles as well. Referring to Mrs. Thomas as Mr. Thomas, or Mr. Jackson and Mr. Johnson is only going to worsen your bond with the customer. Constantly misspelled names and inappropriate titles discourage customers to come back to you.

Ignoring the Basics of Customer Service:

Simple acknowledgements such as “Thank You” and “Sorry” still mean a lot to majority of the customers.  If you ignore these basic phrases, you can be quite sure of losing your existing customers.

Call shuffling:

This is indeed the worst and the most common customer service turn off. If a customer’s call is being transferred from department to department, and if no one is ready to take the responsibility, then it turns off even the most patient customer. On the contrary, if you are able to provide your customer with ‘First Contact Resolution’, then you can be assured of a returning customer.

Apathy and Failure to Listen:

Last but not the least, apathy and failures to listen are two of the most unforgivable customer service mistakes, and are often taken seriously by customers. Sometimes, you can simply make your customers day by listening to him attentively.

In today’s tech-oriented, increasingly uncongenial business world, you can win the hearts and loyalty of your customers by avoiding the above 10 customer service turn offs.

Posted under Blogs, Online Marketing, Viral Marketing

This post was written by lynn on July 27, 2010

GoDaddy.com Promo Codes 2010: FatWallet vs LiveCodes

godaddygirl

As a follow up to GoDaddy.com Promo Code 2009, I realized it needed some updating.  For those of you who find themselves fans of  GoDaddy.com (or half-naked IndyCar driver, Danica Patrick), then it’s time to save money. It’s a tough economy which means “Coupons” and “Promo Codes” are 100% necessary. Just think what you could do with the $2.50 you’ll save when you type in gofivgind2. That’s a Burger King feast right there!

FatWallet vs. LiveCodes

There are currently 2 players that come up when you search “GoDaddy Coupon Codes”: FatWallet and LiveCodes. I found a pretty good list on FatWallet –  half the codes go inactive very quickly, though the forum itself is constantly being updated. Here’s the top of the list:

  • cjc749fat – $7.49 .COMs (exp 5/31/10)
  • cjcfat30 – $5 Off w/ $30 Purchase (exp 5/31/10)
  • cjcfat50 – $10 Off w/ $50 Purchase (exp 5/31/10)
  • cjcfat75 – 15% Off w/ $75 Purchase (exp 5/31/10)
  • cjcfat10 – 10% off any purchase (exp 5/31/10)
  • cjcfat20h – 20% off Shared Hosting (exp 5/31/10)

LiveCodes pretty much listed the same codes, but they have 1 up on FatWallet. Due to their blogging platform, it’s easier to find out if these codes are fresh or old news. Just look at the day it was posted.

Expiration

I anticipate that even these codes will go expired soon. That being said, feel free to check out the original sites or simply post comments below with updated codes. Either way works for me. Now go save some money!

*Choose a safe and secure webhost

Posted under Blogs, Online Marketing, Tech2.0, web design

This post was written by Joshua Russak on May 5, 2010

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Embrace Makes an Impact While Promoting Seat Belts (Amazing Video!)

Here’s a very good example of putting viral techniques to good use…

Who? What? Why?

The SSRP (Sussex Safer Roads Partnership), in South East England, is currently promoting Embrace Life, a campaign designed to remind individuals of the importance of wearing their seat belts.  Started in February 2010, it has quickly become an internet phenomenon. Embrace Life broke 1 million views in less than two weeks, is being shown in front of James Cameron and BIll Gates at the Ted.com conference in Long Beach, California, and may also be screened on international TV stations from the Arabic Gulf to Canada, the USA to France. It currently sits at 5.8 Million views on YouTube and growing daily!

If you haven’t seen Embrace Life yet, log onto the dedicated website – www.embracethis.co.uk and don’t forget to join the Facebook group set up by one viewer to lobby for Embrace Life to appear on national TV!

Posted under Blogs, Online Marketing, Online Video, Viral Marketing

MarketingBlog.NET Listed On Top 80 Essential Blogs!

I’m excited to announce that MarketingBlog.NET has been listed by OnlineColleges.net, as one of the 80 essential blogs for the modern day marketing student.  Click here to find where we sit in list below. We’re specifically listed under Online Marketing where they instruct students to “follow these blogs to learn about the latest in online marketing”.

Feel free to browse the list below or read the original article here.


80 Essential Blogs for the Modern-Day Marketing Student

These days, marketing has changed by leaps and bounds. If you can’t keep up with learning the latest strategies, you simply can’t keep up. Check out these blogs to stay on top of the essentials in modern day marketing.

General

These blogs offer a broad look at marketing.

  1. The Marketing Blog: Learn for more than 13 years of marketing experience with this blog.
  2. Influential Marketing Blog: Check out this blog about influential marketing.
  3. MarketingProfs: Get your daily fix of marketing education from MarketingProfs.
  4. KnowThis: KnowThis offers marketing tutorials, news, and more.
  5. The Big Fat Marketing Blog: Find marketing news and commentary from the Big Fat Marketing Blog.
  6. Marketing Tea Party: Ron Shevlin offers this blog on marketing.
  7. The More Clients Blog: Check out this blog for action plan marketing.
  8. Fresh Perspectives: Follow this blog for fresh perspectives on marketing.
  9. Atlanta’s Marketing Center: Atlanta’s Marketing Center is never business as usual.
  10. Duct Tape Marketing: Duct Tape Marketing will teach you about simple, effective, and affordable small business marketing.
  11. Greta’s Tourism Marketing Tips: Check out this blog for tourism marketing tips.
  12. Marketing Interactions: Study the interactions of marketing with this blog.
  13. Marketing Productivity Blog: Check out this blog about marketing productivity.
  14. Fortune Marketing: Fortune Marketing covers small business marketing tips and ideas.
  15. About: Marketing: Laura Lake’s blog shares the basics of marketing.
  16. Freaking Marketing: Find innovative strategies for marketing on this blog.
  17. Jim’s Marketing Blog: Jim’s Marketing Blog shares marketing tips and ideas for small and medium sized businesses.
  18. Marketing That’s Measurable: Check out this blog about marketing and case studies.
  19. Hot Air & Hot Ideas: Hot Air & Hot Ideas will show you how to create powerful, persuasive marketing.
  20. Strategy Speaks: Don Peppers and Martha Rogers write about business strategy on this blog.
  21. Partners in Excellence: Check out Partners in Excellence to learn how to make a difference.
  22. Management Excellence: Management Excellence offers ideas and approaches in business performance excellence.
  23. Professional Service Firm Marketing Tips & Strategies: You’ll get marketing tips and strategies from this blog.
  24. Marketing for Success: Charlie Cook will teach you how to market smarter and achieve greatness.
  25. Confessions of a Professional Services Marketer: You will learn about professional services marketing from this blog.

Branding

These blogs discuss branding strategy.

  1. Brand Autopsy: Find a discussion on marketing practices with brand autopsy.
  2. BrandFreak: Get a look into branding with BrandFreak.
  3. Brand Architect: Brand Architect features the thinking and observations of Patrick Collings.
  4. Brandeo: This resource cuts through the clutter for important marketing ideas and insights.
  5. Branding Strategy Insider: Branding Strategy focuses on helping organizations create brands that build and sustain trust.

Customers

Focus on customers through these blogs.

  1. Jaffe Juice: Jaffe Juice discusses customer service and beyond.
  2. Customer World: Get an introduction to the customer controlled economy in this blog.
  3. Customers Rock!: Customers Rock! focuses on customers and their experiences.
  4. Customer Experience Matrix: Use this blog for technologies and business issues in customer interaction.
  5. Bill Geist: Bill Geist stays on top of consumer trends.
  6. Customer Experience Matters: Customer Experience Matters will help you build loyalty through customer experience, marketing, and leadership.
  7. The Customer Knowledge Advantage: The Customer Knowledge Advantage will help you turn insight into sustainable competitive success.
  8. Church of the Customer: Ben McConnell and Jackie Huba explain why customers are so important.

Business Building

Study the business building aspect for marketing through these blogs.

  1. KwanG Venture Blog: KwanG Venture Blog shares strategic marketing management.
  2. Rocket Watcher: Rocket Watcher offers product marketing for startups.
  3. Beyond the Boardroom: Beyond the Boardroom discusses sales and management training.
  4. Jonathan Farrington’s Blog: This blog is written for dedicated business professionals.
  5. An Entrepreneur’s Life: Michael Cage’s blog covers entrepreneurship, rapid growth, and small business marketing.
  6. Planning Startups Stories: Tim Berry writes about business planning, startups, and more.
  7. Being Peter Kim: Being Peter Kim shares his knowledge about business building and marketing on this blog.
  8. How to Change the World: Guy Kawasaki’s blog will teach you how to change the world.
  9. Direct Creative Blog: Dean Rieck discusses copywriting and direct marketing on the Direct Creative Blog.

Advertising

These marketing blogs discuss the details of advertising.

  1. The Fruits of Imagination: Leo Burnett Toronto offers discussions on an advertising agency that thinks out loud.
  2. Advergirl: Advergirl offers her opinion on advertising.
  3. Adrants: Adrants offers marketing and advertising news with attitude.
  4. Adland: Adland will give you a look into the latest ad news.
  5. Ad Broad: Ad Broad offers random thoughts on the industry.
  6. Public Relations Blogger: This blog will teach you about public relations and beyond.

Online Marketing

Follow these blogs to learn about the latest in online marketing.

  1. Dosh Dosh: Dosh Dosh discusses Internet marketing and making money online.
  2. Masterful Marketing: Masterful Marketing will help you with marketing in a new media world.
  3. MarketingBlog.NET: MarketingBlog.NET shares tips, news, and more for online marketing.
  4. MarketingVOX: MarketingVOX shares the voice of online marketing.
  5. Connected Marketer: Learn about marketing genius from Connected Marketer.
  6. Memesponge: Memesponge will give you knowledge on intelligent marketing, product management, and ecommerce.
  7. High-Tech Product Launch and Online Marketing Blog: Read this blog for online product launch and business optimization strategies.

B2B

You’ll learn about business to business marketing from these blogs.

  1. Modern B2B Marketing: Check out this blog for the latest thinking in B2B marketing.
  2. B2Blog: B2Blog is a B2B and industrial marketing blog.
  3. Savvy B2B Marketing: Savvy B2B Marketing offers inspirational ideas and practical strategies.
  4. B2B Lead Generation Blog: This blog is focused on B2B lead generation, sales leads, and more.
  5. BtoB Magazine: BtoB Magazine shares marketing news and strategies for BtoB direct and Internet marketing.

Innovation & Automation

These blogs discuss innovation and automation in marketing.

  1. FutureLab: FutureLab discusses marketing strategy and innovation.
  2. Market2Lead: Market2Lead offers marketing automation and lead management learning.

Product Development

Learn about marketing for product development with these blogs.

  1. My View From the Shore: Harvey Briggs shares a daily look at the world of marketing and new product development.
  2. Mike Urbonas: Mike Urbonas shares product marketing and business intelligence on this blog.
  3. ProductMarketing: Find a discussion on product management and marketing on this blog.
  4. On Product Management: Follow this blog to learn about product management marketing.
  5. Merv’s Market Strategies for IT Supplies: Check out this blog for the IT industry and market strategy.
  6. Launch Clinic: Launch Clinic will help you define product launch success.

Career & Human Resources

Focus on marketing for your career and human resources through these blogs.

  1. HR Marketer Blog: This blog is dedicated to the human resource marketplace and beyond.
  2. Marketing Headhunter: Marketing Headhunter offers a look into human resources marketing.
  3. Marketing Climber: Marketing Climber helps young marketers with career management.

Sales

Read these blogs to see how sales and marketing come together.

  1. Dave Stein’s Blog for Sales Leaders: This blog helps to foster consideration of sales leadership.
  2. Sales and Sales Management Blog: Check out this blog for sales and sales management.
  3. The Sales Leadership Coach: Steven Rosen offers sales management coaching and training.
  4. Sales & Marketing Effectiveness for Sustained Growth: Read this blog for an open discussion on sales and marketing strategy.

Posted under Blogs, Online Marketing

This post was written by Joshua Russak on March 29, 2010

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