How to Sustain Your Online Marketing Efforts

By: Bailey Digger

A recent news item caught my eye – Facebook now has over 500 million members, a figure that makes it the most populated community in both the real and virtual worlds. It is this immense popularity of the web that has made marketers tap its potential as a valuable tool in selling their products and services, and if you’re not on this bandwagon, you’re losing out big time. The secret of success in online marketing is that it’s not enough to just enjoy a good start; unless you’re able to sustain your momentum, you’re likely to bite the dust. And to keep picking up speed and continue to sustain your online marketing efforts, here’s what you need to do:

  • Change with the times: There’s no doubt that the web is taking on new avatars faster than we can keep up. There was a time when most communication took place through email. Today however, most people have moved to social media – it was the blogs that took over at first, and now they’ve had to make way for social networks like Facebook and Twitter. Marketers who still enjoy success are those
    who made the switch to social media when they realized its potential – the viral marketing effect alone is every marketer’s dream. So unless you change with the times, you’re going to be left behind.
  • Don’t forget your existing customers: Some people are still dependent on their email for most communication, so it’s not uncommon to find people who stay away from social media because of the lack of privacy. So if you have customers who are not socially active on the net and prefer to limit themselves to email, it is your responsibility to keep them updated on your offers and other relevant information. Always remember that it’s not wise to ignore your existing customers in the pursuit of new ones.
  • Remember the situation: An online customer support staff member of a company I don’t wish to name here saw the short end of my fuse on a call one day – I was trying to secure a refund of my money which had erroneously been paid into someone else’s insurance renewal account, and in the middle of briefing me about the refund policy, the guy tries to sell me a new policy. I did not know whether to be astounded at the audacity of the chap or to suffer his foolishness at not knowing the first thing about customer mentality. Never try to sell to an aggravated customer before addressing the bee in their bonnet if you want to enjoy continued success in the online marketing world.
  • Listen to feedback: And finally, listen to what your customers and potential customers are saying, both explicitly and implicitly. If you don’t bother to ask for and analyze customer feedback, there’s no way you’re going to meet their needs. And when this happens, they have no qualms about switching to the competition. So keep your eyes and ears open, and if you see a need that is voiced by most of your customers, you must try and see if you can do it. Unless you listen to the voice of your customers (who are the reason you are still in business), you’re bound to fail.

By-line:
This guest post is contributed by Bailey Digger, she writes on the topic of web design degree programs . She welcomes your comments at her email id: baileydigger189(@)gmail(.)com.

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Posted under Online Marketing, SEO/SEM, Social Networks, Tech2.0

This post was written by Joshua Russak on August 26, 2010

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8 Comments so far

  1. Joshua Russak August 26, 2010 11:51 am
  2. Mark Kahn August 28, 2010 3:17 pm

    I saw this blurts post, but it is pointing back to Josh’s blog. What is Blurts?

  3. Joshua Russak August 30, 2010 9:06 am

    Mark, I’m working on implementing a new type of commenting systems that will add voice to the internet. Check it out here: http://blurts.com/

  4. Tej Kohli September 7, 2010 1:39 am

    Now a days its happen that we got Rankings on search engines and loose it after some days , So we have to maintain the same work

  5. Joel Gray September 14, 2010 8:18 pm

    I have to agree that you should always acknowledge your existing customers. For more related posts, feel free to visit my site.Thanks.:)

  6. Hadeer September 28, 2010 6:06 am

    this is really fascinating

  7. Online Affiliate Marketing November 19, 2010 8:56 am

    Hi Bailey, thanks for this post/article, its very interesting and informative specially on the “listen to feedback” part because for me it is the most important thing to consider to sustain your marketing efforts. Keep posting

    Thanks

  8. Professional Marketing Guides November 28, 2010 7:16 pm

    This is an awesome article and I’ll be checking
    out more of your site! Bookmarked!”

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