Why Internet Marketers Fail…

Internet marketing is a playground that offers everyone equal opportunities, but some are able to grab more time on the swings and slide than the rest. And it’s not just because they’re the smartest and strongest in the field, it’s also because they learn from their mistakes and are quick to never repeat them. That is the main reason why internet marketers fail – because they fail to learn from their mistakes and continue to make them again and again.

The biggest mistake they make is to fail to understand their customers, both existing and potential.

They try to market what they have rather than what the customer needs. They try to fit the customer to their products rather than trying to fit their products to the customer.

And when they continue to do this, they lose their customers and don’t gain any new ones.

Consider the case of two salesmen who knock at your door; the first is selling books, but you cannot read because you are blind. But he still insists you buy them just so you can line your bookshelves. The second salesman too sells books, but when he sees that you’re blind, he is apologetic and sensitive. Also, he returns again the next day to sell you some Braille books. Now which of the two would you buy from? The answer is a no-brainer.

But unfortunately, most marketers are like Salesman No.1; they fail to move beyond their original sales spiel and are unable to change track when the straight and familiar path is somehow blocked. They do not try to find a window in the wall that is hindering them; rather they bang their heads against it in the hope that it will open. And they are more focused on the sale than the customer, little realizing that without the latter, the former is just not happening.

That is why we have repeated instances of “in-your-face” marketing where customers are flooded with emails and messages whether they want them or not; that is why they promise much but only flatter to deceive; and that is why they continue with what they have to say without stopping once to listen to the voice of the customer.

Marketers need to wake up to the fact that customers are becoming a more demanding group because of the numerous choices they have. They need to understand that unless they can lift their quality of service, they are going to lose out on even the smallest piece of the pie. And they need to know that if they don’t evolve with the changing times and make the customer a vital part of the sales equation, they are forever doomed to failure.

By-line:

This article is contributed by Susan White, who regularly writes on the subject of Internet Service. She invites your questions, comments at her email address: susan.white33@gmail.com.

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Posted under Online Marketing

This post was written by Susan White on May 23, 2010

10 Comments so far

  1. Brandon Connell May 24, 2010 5:14 pm

    You can compare that statement to blogging as well. Beginner bloggers tend to do the wrong things, or not do the right things long enough and then they fail. Then they try again and start over like a broken record.

  2. online marketing services melbourne May 24, 2010 10:05 pm

    Hello! Thanks for the post. It is really amazing! I will definitely share it with my friends

  3. Online Marketing Blog June 5, 2010 8:22 am

    you are spot on with your observations, what you need to do is first identify a customer base, do this by Google keyword search, if you have strong search volumes then you have a feasible market. Next develop a product for your market, then build a list, finally hit your list as hard as you can and sales will follow.

  4. Ron Elwood June 8, 2010 12:12 pm

    The problem in online marketing is that customers, especially for affiliates, stay completely anonymous. Some people seem to forget that their “traffic” is actual humans and not stupid click and buy bots.

  5. VizFact | Affiliate Marketer June 28, 2010 10:07 am

    A very good article to sew the seeds of inspired thought. I will definitely make not to check my drawing board with regard to my intellectual viewpoint on marketing after reading this article.

  6. VizFact | Affiliate Marketer June 28, 2010 10:08 am

    A very good article to sew the seeds of inspired thought. I will definitely make note, to check my drawing board with regard to my intellectual viewpoint on marketing after reading this article.

  7. VizFact | Affiliate Marketer June 28, 2010 10:09 am

    admin… the second comment has a spelling correction , please approve my second comment. and delete this one.

  8. Jennifer July 16, 2010 4:25 pm

    I really like this post and it is something that I have recently had an eye opening experience with. Why we continue to do things when they are plain as day not working is crazy. I have definitely learned from my mistakes.

  9. Mark Krikorian July 20, 2010 12:02 pm

    It has always been important to add value, both pre-sales and while delivering your product or service. It’s even more important to add value online because of there is so much more information – and clutter – out there. Relevant, informative and entertainment wins the day in online marketing and lead generation.

  10. web design richmond va February 25, 2011 12:09 am

    This is a great question. When internet marketers try to sell what they have rather than the customer needs, they lose their opportunities to succeed business. So focus on customer rather than sale. Examples you given here help to understand what exactly you want to explain. Thanks for this interesting read.
    web design richmond va

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