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MarketingBlog.NET Listed On Top 80 Essential Blogs!

I’m excited to announce that MarketingBlog.NET has been listed by OnlineColleges.net, as one of the 80 essential blogs for the modern day marketing student.  Click here to find where we sit in list below. We’re specifically listed under Online Marketing where they instruct students to “follow these blogs to learn about the latest in online marketing”.

Feel free to browse the list below or read the original article here.

80 Essential Blogs for the Modern-Day Marketing Student

These days, marketing has changed by leaps and bounds. If you can’t keep up with learning the latest strategies, you simply can’t keep up. Check out these blogs to stay on top of the essentials in modern day marketing.

General

These blogs offer a broad look at marketing.

  1. The Marketing Blog: Learn for more than 13 years of marketing experience with this blog.
  2. Influential Marketing Blog: Check out this blog about influential marketing.
  3. MarketingProfs: Get your daily fix of marketing education from MarketingProfs.
  4. KnowThis: KnowThis offers marketing tutorials, news, and more.
  5. The Big Fat Marketing Blog: Find marketing news and commentary from the Big Fat Marketing Blog.
  6. Marketing Tea Party: Ron Shevlin offers this blog on marketing.
  7. The More Clients Blog: Check out this blog for action plan marketing.
  8. Fresh Perspectives: Follow this blog for fresh perspectives on marketing.
  9. Atlanta’s Marketing Center: Atlanta’s Marketing Center is never business as usual.
  10. Duct Tape Marketing: Duct Tape Marketing will teach you about simple, effective, and affordable small business marketing.
  11. Greta’s Tourism Marketing Tips: Check out this blog for tourism marketing tips.
  12. Marketing Interactions: Study the interactions of marketing with this blog.
  13. Marketing Productivity Blog: Check out this blog about marketing productivity.
  14. Fortune Marketing: Fortune Marketing covers small business marketing tips and ideas.
  15. About: Marketing: Laura Lake’s blog shares the basics of marketing.
  16. Freaking Marketing: Find innovative strategies for marketing on this blog.
  17. Jim’s Marketing Blog: Jim’s Marketing Blog shares marketing tips and ideas for small and medium sized businesses.
  18. Marketing That’s Measurable: Check out this blog about marketing and case studies.
  19. Hot Air & Hot Ideas: Hot Air & Hot Ideas will show you how to create powerful, persuasive marketing.
  20. Strategy Speaks: Don Peppers and Martha Rogers write about business strategy on this blog.
  21. Partners in Excellence: Check out Partners in Excellence to learn how to make a difference.
  22. Management Excellence: Management Excellence offers ideas and approaches in business performance excellence.
  23. Professional Service Firm Marketing Tips & Strategies: You’ll get marketing tips and strategies from this blog.
  24. Marketing for Success: Charlie Cook will teach you how to market smarter and achieve greatness.
  25. Confessions of a Professional Services Marketer: You will learn about professional services marketing from this blog.

Branding

These blogs discuss branding strategy.

  1. Brand Autopsy: Find a discussion on marketing practices with brand autopsy.
  2. BrandFreak: Get a look into branding with BrandFreak.
  3. Brand Architect: Brand Architect features the thinking and observations of Patrick Collings.
  4. Brandeo: This resource cuts through the clutter for important marketing ideas and insights.
  5. Branding Strategy Insider: Branding Strategy focuses on helping organizations create brands that build and sustain trust.

Customers

Focus on customers through these blogs.

  1. Jaffe Juice: Jaffe Juice discusses customer service and beyond.
  2. Customer World: Get an introduction to the customer controlled economy in this blog.
  3. Customers Rock!: Customers Rock! focuses on customers and their experiences.
  4. Customer Experience Matrix: Use this blog for technologies and business issues in customer interaction.
  5. Bill Geist: Bill Geist stays on top of consumer trends.
  6. Customer Experience Matters: Customer Experience Matters will help you build loyalty through customer experience, marketing, and leadership.
  7. The Customer Knowledge Advantage: The Customer Knowledge Advantage will help you turn insight into sustainable competitive success.
  8. Church of the Customer: Ben McConnell and Jackie Huba explain why customers are so important.

Business Building

Study the business building aspect for marketing through these blogs.

  1. KwanG Venture Blog: KwanG Venture Blog shares strategic marketing management.
  2. Rocket Watcher: Rocket Watcher offers product marketing for startups.
  3. Beyond the Boardroom: Beyond the Boardroom discusses sales and management training.
  4. Jonathan Farrington’s Blog: This blog is written for dedicated business professionals.
  5. An Entrepreneur’s Life: Michael Cage’s blog covers entrepreneurship, rapid growth, and small business marketing.
  6. Planning Startups Stories: Tim Berry writes about business planning, startups, and more.
  7. Being Peter Kim: Being Peter Kim shares his knowledge about business building and marketing on this blog.
  8. How to Change the World: Guy Kawasaki’s blog will teach you how to change the world.
  9. Direct Creative Blog: Dean Rieck discusses copywriting and direct marketing on the Direct Creative Blog.

Advertising

These marketing blogs discuss the details of advertising.

  1. The Fruits of Imagination: Leo Burnett Toronto offers discussions on an advertising agency that thinks out loud.
  2. Advergirl: Advergirl offers her opinion on advertising.
  3. Adrants: Adrants offers marketing and advertising news with attitude.
  4. Adland: Adland will give you a look into the latest ad news.
  5. Ad Broad: Ad Broad offers random thoughts on the industry.
  6. Public Relations Blogger: This blog will teach you about public relations and beyond.

Online Marketing

Follow these blogs to learn about the latest in online marketing.

  1. Dosh Dosh: Dosh Dosh discusses Internet marketing and making money online.
  2. Masterful Marketing: Masterful Marketing will help you with marketing in a new media world.
  3. MarketingBlog.NET: MarketingBlog.NET shares tips, news, and more for online marketing.
  4. MarketingVOX: MarketingVOX shares the voice of online marketing.
  5. Connected Marketer: Learn about marketing genius from Connected Marketer.
  6. Memesponge: Memesponge will give you knowledge on intelligent marketing, product management, and ecommerce.
  7. High-Tech Product Launch and Online Marketing Blog: Read this blog for online product launch and business optimization strategies.

B2B

You’ll learn about business to business marketing from these blogs.

  1. Modern B2B Marketing: Check out this blog for the latest thinking in B2B marketing.
  2. B2Blog: B2Blog is a B2B and industrial marketing blog.
  3. Savvy B2B Marketing: Savvy B2B Marketing offers inspirational ideas and practical strategies.
  4. B2B Lead Generation Blog: This blog is focused on B2B lead generation, sales leads, and more.
  5. BtoB Magazine: BtoB Magazine shares marketing news and strategies for BtoB direct and Internet marketing.

Innovation & Automation

These blogs discuss innovation and automation in marketing.

  1. FutureLab: FutureLab discusses marketing strategy and innovation.
  2. Market2Lead: Market2Lead offers marketing automation and lead management learning.

Product Development

Learn about marketing for product development with these blogs.

  1. My View From the Shore: Harvey Briggs shares a daily look at the world of marketing and new product development.
  2. Mike Urbonas: Mike Urbonas shares product marketing and business intelligence on this blog.
  3. ProductMarketing: Find a discussion on product management and marketing on this blog.
  4. On Product Management: Follow this blog to learn about product management marketing.
  5. Merv’s Market Strategies for IT Supplies: Check out this blog for the IT industry and market strategy.
  6. Launch Clinic: Launch Clinic will help you define product launch success.

Career & Human Resources

Focus on marketing for your career and human resources through these blogs.

  1. HR Marketer Blog: This blog is dedicated to the human resource marketplace and beyond.
  2. Marketing Headhunter: Marketing Headhunter offers a look into human resources marketing.
  3. Marketing Climber: Marketing Climber helps young marketers with career management.

Sales

Read these blogs to see how sales and marketing come together.

  1. Dave Stein’s Blog for Sales Leaders: This blog helps to foster consideration of sales leadership.
  2. Sales and Sales Management Blog: Check out this blog for sales and sales management.
  3. The Sales Leadership Coach: Steven Rosen offers sales management coaching and training.
  4. Sales & Marketing Effectiveness for Sustained Growth: Read this blog for an open discussion on sales and marketing strategy.

Posted under Blogs, Online Marketing

This post was written by Joshua Russak on March 29, 2010

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Facebook’s New Attempt At Advertising Pissed Off My Wife!

I was watching my wife browse her Facebook and out of nowhere an ad populated the top of her screen. Pushing her profile an uncomfortable 70 pixels down, there was now an ad for Showtime offering $25 cash back if you sign up now. …WHAT THE F*CK?

Facebook Advertising On Top Of Page

At first I couldn’t believe my eyes. I went ahead and researched how long this has been going. You know what I found? NOTHING! Not one article about Facebook banner ads located at the top of the page. In fact, I went to the Facebook advertising section and this is what it said:

“Your ad cannot include any image with dimensions greater than 110 pixels wide x 80 pixels tall and should have an aspect ratio of 4:3 or 16:9.” (Source)

This ad was 566+ pixels wide…which seems to be in direct contradiction with what it says above. So where did it come from and what’s their pricing model?

Horrible Advertising…

I don’t like where this is going. It has been reported that Facebook could generate between $1 billion and $1.1 billion in revenue this year, according to Mashable. Everyone says “they need to monetize”? Well try and monetize without invading our personal space. And NURSE JACKIE? Come onnnnn!!! Oh, and now it’s serving up ads for NASCAR. Unfortunately I missed that one, but here’s the most recent one: An provocative ad for Evony, a browser-based multiplayer online game with graphic elements reminiscent of Civilization…

…where the heck did they get the idea that my wife likes Nurse Jackie, Nascar and Evony? This is just entertaining.

My Wife Is Unhappy!

Somebody goofed over at corporate. I hope you don’t loose your job over this, but I’m in my 1st year of marriage. Facebook, thanks to you my wife is unhappy…and if my wife is unhappy, then I’m unhappy. Fix this!

Posted under Online Marketing, Social Networks

This post was written by Joshua Russak on March 22, 2010

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The 2010 US Census: Going Viral Saved Them $85 Million

I’ve never been more excited for a US Census…EVER! They’re doing a perfect job of marketing to our generation. This television ad is part of the U.S. Census Bureau’s national advertising campaign to boost mail participation rates in the once-a-decade population count. For every percentage point increase in the 2010 Census mail-back participation rate, the Census Bureau saves about $85 million in follow-up costs with households that failed to return their forms. The advertising campaign represents the most extensive and diverse outreach campaign in U.S. history, with advertisements appearing in 28 languages

The 2010 census is the most ambitious count ever of the nation’s population. Did you know that a census is required every 10 years by the U.S. Constitution’s Article 1, Section 2? I didn’t, (but that doesn’t say much)!

What Peaked My Interest?

I was still a bit weary and un-interested, but at this point, I not only felt obligated…I was actually excited! And then I got this letter…

…I couldn’t help but think “Woah, I’m actually excited to fill out this census!” Can’t speak for anyone else, but assume other people felt the same way.

Use of The Internet/Viral Campaign

The commercials went viral and their web-presence was growing, but how effective was it overall? Their YouTube campaign (Youtube.com/user/uscensusbureau) was helpful, though their channel has only received 100,000 views. That’s less than “David After Dentist” which has over 54,000,000+ views on that 1 video alone. It doesn’t imply anything about our country, but for something this important, I feel they should have had more views. STILL…they deserve credit for Blogging, Tweeting, Newsletters and more. They’ve done everything possible to reach us and make us interested, now it’s time to do our part…

For more information, visit 2010.census.gov.

Posted under Blogs, Events, Online Marketing, Online Video, Social Networks, Viral Marketing

This post was written by Joshua Russak on March 22, 2010

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Lady Gaga Goes Super-Viral (Good News For Diet Coke, Virgin and Wonder Bread)

Lady Gaga Goes Super-Viral…

According to Viral Video Chart: It was Discovered 12 Mar 2010, have been 15,683,005 views, 3,910 blog posts (+ this one),  and 9,588 tweets. All of that in a matter of 3 DAYS!!! It seems to be slowing down. (Slowing down in this case is going from Super-Viral to simply Viral, which by any standard, is still amazing!)

Gaga Will Sell Your Product!

Want your product noticed? Have Lady Gaga promote it and I guarantee you’ll see results! This 10 minute video plugs at least 10 separate brands: Virgin Mobile, Diet Coke, Polaroid, Wonder Bread and more…! And not only that…SHE MAKES THEM SEXY! Next time I see Wonder Bread, I’m going to think of this video and Gaga 1/2 naked with star patches for a bra. “The corporatisation of pop seems to have reached a different order of magnitude with Telephone, and I can’t help thinking it fundamentally alters the relationship between pop star and fan.” (Guardian – UK)

Is Lady Gaga Too Sexy For TV?

Despite the prison fights, lesbian kissing, 90% nudity and mass murders, according to CBS-News, “the video for the Lady Gaga-Beyonce collaboration “Telephone” has not been banned by the music television channel, despite previous reports that they would not air the clip.” The rumors that it wouldn’t be on MTV resulted from a “segment that aired on CNN on Sunday in which reporters Fredricka Whitfield and Jacqui Jeras discuss the video — which at press time has been viewed more than 14 million times on YouTube since its release late Thursday — and say that MTV had banned the clip.” (MTV.com) There is no proof of this on the CNN site, but you can find the original clip on MediaIte.com.

In Conclusion:

I would encourage all pop-stars to try and take their videos Super-Viral, but leave the product placement at home. Otherwise, the future of music will be one giant glorified set of commercials. There needs to be a distinction set now, before that ‘fine-line’ is broken. Now stop reading this article and watch the video if you haven’t already: Lady Gaga – Telephone Music Video Premiere

Posted under Blogs, Online Marketing, Online Video, Social Networks, Viral Marketing

This post was written by Joshua Russak on March 15, 2010

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YouTube’s BAD ADVERTISING: Take Revenge And Click Away!

So here I am on YouTube…trying to watch an Awesome Drum Solo by Dave Weckl…and this Ad pops up out of nowhere. Now it would have been okay if it was for a pair of drum-sticks, maybe a Dave Weckl CD. BUT NO! Instead, I get an Ad for “Plenty of Singles Over 40″. And as the mother-cherry on top of it all…THERE’S A SPELLING ERROR!! I quote: “Met Older More Sincere Singles“. Either they’re speaking in past-tense or someone over at MatureSingles is about to get fired.

Take Revenge On Bad Ads: CLICK AWAY!!

So now what? You see a bad ad, you post about it on your blog…what’s next? I’ve seen countless blogs continue talking about bad advertising, but none take a stand. I’m sorry, but I can’t let them get away with this. I CALL ON YOU…THE PEOPLE….TO GO TO THAT YOUTUBE VIDEO AND CLICK THAT AD!!! That’s right…CLICK IT! Here’s the link: Dave Weckl Drum Solo w/ Bad Advertising. They can’t get mad at me…I’m promoting their ad ;) They should be thanking me.

For those of you who are confused, let me explain how this works: Those ad’s you see on YouTube are being paid for by the advertiser. Every time you click that ad, they have to pay Google. Well, if they pay Google for clicks, yet nobody is signing up for their site, the logical decision will be to take down that ad and try somewhere else.

If the ad’s not there…then we’ve done our job and they’ve either run out of money or finally realized: “Placing that ad there was a poor decision!”

Conclusion: If You See A Bad Ad…

If you ever see a poorly placed ad…click it! Make them “pay” for it, literally. Just to show you how serious I am, I just set up a HootSuite account so I can get this blog-post in front of as many eyes as I can. I can’t stand bad advertising and hopefully some of you out there will agree with me.

Posted under Blogs, Online Marketing, Online Video, SEO/SEM, Social Networks

This post was written by Joshua Russak on March 4, 2010

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