PAY WHATEVER YOU WANT: 1Penny Buys You A World Of Goo!

World Of Goo!

The game is called World of Goo, and it’s really an awesome game. Normally it costs $20 to buy the game but right now they are having a promotion that allows you to pay anything you want for the game. Let me repeat that…PAY WHATEVER YOU THINK IT’S WORTH!

It’s not free…but they’ve found a new use for all those pennies hiding around the house. You have to donate at least 1 penny but otherwise its up to you. And this isn’t some low-level, under the radar, game. “Brilliant, stunning, and ridiculously fun … World of Goo is so good that it oftentimes feels like a title developed internally at Nintendo” (IGN). The game itself is fairly simple. World of Goo is a physics based puzzle / construction game. The millions of Goo Balls who live in the beautiful World of Goo don’t know that they are in a game, or that they are extremely delicious.

All versions of World of Goo – Windows, Mac and Linux – are on sale until October 19 for “whatever you think it’s worth.”  Just go to, click the “GET IT” link. That’s it!

Viral Marketing Genius’s

This is simply marketing genius. They’ve allowed the consumer to decide on a price and once this campaign is said and done, they’ll have a better idea of their average buyer. Oh…that’s besides the fact that their sales will probably have gone through the roof and once the users get hooked, imagine when the next release comes along. Want to start a revolution? MAKE IT FREE!

Still not convinced, then watch the promo:

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Posted under Blogs, Viral Marketing

This post was written by Joshua Russak on October 14, 2009

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1 Comment so far

  1. Ariel October 14, 2009 1:38 pm

    It’s also interesting to note that World of Goo is DRM free, they don’t even require you to enter a serial number. This has caused a 90% pirate rate for the game but they’re still making money nonetheless. Their game selling model is revolutionary in all aspects.

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