http://marketingblog.net/2009/05/28/internet-marketing-101-stages-of-customer-engagement/ A great resource for novices and industry experts alike! MarketingBlog.NET offers different strategies to improve your online marketing from the ground up, with events, interviews and industry coverages. Sat, 09 Apr 2011 22:28:58 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://marketingblog.net/2009/05/28/internet-marketing-101-stages-of-customer-engagement/comment-page-1/#comment-2984 Featured in our 2nd HP Newsletter! | First Time Online Thu, 13 Jan 2011 06:41:57 +0000 http://marketingblog.net/?p=1268#comment-2984 [...] again in our 2nd HP article “Marketing 101: Stages of Customer Engagement“. Read it on MarketingBlog.NET or on HP Logoworks Small Business! As you know, this is our 2nd article, the first being Free [...] [...] again in our 2nd HP article “Marketing 101: Stages of Customer Engagement“. Read it on MarketingBlog.NET or on HP Logoworks Small Business! As you know, this is our 2nd article, the first being Free [...]

]]> http://marketingblog.net/2009/05/28/internet-marketing-101-stages-of-customer-engagement/comment-page-1/#comment-1466 LisaStratus Sun, 14 Jun 2009 11:42:11 +0000 http://marketingblog.net/?p=1268#comment-1466 Quite, all can be Quite, all can be

]]> http://marketingblog.net/2009/05/28/internet-marketing-101-stages-of-customer-engagement/comment-page-1/#comment-1420 Harry Klein Fri, 29 May 2009 13:43:11 +0000 http://marketingblog.net/?p=1268#comment-1420 This is a great post about online marketing. I would argue that it has little to do with customer engagement. Your customers will be engaged when you are delivering what you promised to them, when you are surprising and delighting them with your service, the value you provide and the overall excellence of their experience. When you deliver or over deliver on everything you promised a customer (those promises are your brand), then the customer MAY be highly engaged. No guarantees as customers are in control now and can be very fickle. Bottom line, understand what you're promising customers, do a great job of understanding if you're actually delivering on those promises, and figure out where your business processes are letting your customers down and fix it. Then and only then will customers be engaged. This is a great post about online marketing. I would argue that it has little to do with customer engagement. Your customers will be engaged when you are delivering what you promised to them, when you are surprising and delighting them with your service, the value you provide and the overall excellence of their experience. When you deliver or over deliver on everything you promised a customer (those promises are your brand), then the customer MAY be highly engaged. No guarantees as customers are in control now and can be very fickle. Bottom line, understand what you’re promising customers, do a great job of understanding if you’re actually delivering on those promises, and figure out where your business processes are letting your customers down and fix it. Then and only then will customers be engaged.

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