YouTube Goes Widescreen (16:9)!

“Is it just me, or has YouTube gone widescreen?” Just do a search on youtube wide in Google and you’ll get an endless list of blog posts (including this one). YouTube has apparently changed all videos on its site to play in widescreen by default, and not the standard ratio of 4:3. They’ve had the option to go widescreen in the past, but now it’s their Default. As a result, most of the videos have these horizontal black bars on the sides. Check out JagerBomb video to see what I mean. (Take note, that is how Jager Bombing is supposed to happen!)

According to the YouTube Blog article Bigger Isn’t Always Better… But in This Case, We Believe It Is, this is what they had to say:

“Over the years we’ve heard a lot of feedback from you about what you’d like to change about YouTube, and the size of our video player is always top of mind. That’s why today we’re excited to announce a bigger YouTube player. We’re expanding the width of the page to 960 pixels to better reflect the quality of the videos you create and the screens that you use to watch them. This new, wider player is in a widescreen aspect ratio which we hope will provide you with a cleaner, more powerful viewing experience.”

I’m not really sure what they’re doing. Maybe they’re playing the game of ‘catch up to the competitors’. Just a few days ago YouTube went Live! and now they’re going Widescreen. According to TechCrunch “YouTube is by no means the first video site to go widescreen – (my favorite YouTube alternative) has long had the feature. And as the comments point out, sites like Vimeo and SmugMug already offer video in HD”. (TechCrunch)

You know what doesn’t make any sense? When you embed the video on other sites, it maintains the 4:3 ratio! Well, one thing is for sure, YouTube is making improvements and the world is noticing!

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Posted under Online Video, Social Networks

This post was written by Joshua Russak on November 25, 2008

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1 Comment so far

  1. Video Marketing Tips March 13, 2009 6:59 am

    there are a lot of HD based vidoes that are of course in 16:9 aspect ratio sprouting out so thats why I think youtube came up with the idea to make it as a default. looks nice though

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