LinkedIn Uses the “New and Improved” Approach!

LinkedIn's New & Improved Search

LinkedIn's New & Improved Search Capability

LinkedIn just released another improvement to their UI that allows you search all areas of LinkedIn…wait a second…I was able to do this before!! From what it looks like, they made some small changes to their search accuracy and decided to promote that as “New and Improved”. But who am I to get mad at them for tricking me into thinking “oh wow! another new feature”? I mean, all month they have been implementing changes including one of my favorites, LinkedIn Applications.

This is a great example of web-marketing and engaging your users. They took a rather minute change and informed their users. This is great for marketing. Imagine if you made a small change to your web-site and then left a flag by it letting your users know it was “NEW & IMPROVED”. It has been used time and time again by many large companies. I saw an interesting response to the following question on a  Yahoo! Answers forum:

Q: Why do they say ‘New and Improved’? How can it be new if it was improved?

A: It is part of marketing. Why would someone want to buy a “improved” ipod if they already have one, for instance. But, if they say “new and improved” hey i don’t have that 1. Its just another way to make a few more dollars. (or millions

This is a worthy marketing tactic and it took something minutes liked LinkedIn’s “New” search capabilities to get me to actually notice this approach. Let me know if it works (or ever worked) for you or your company.

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Posted under Social Networks

This post was written by Joshua Russak on November 24, 2008

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