Michael Phelps Pulls in $5mm in Endorsements

Michael Phelps Swimming

As usual, my Friday blogging habbits seem to lead towards a selected “Viral Video”…which leads me to my 4th “VIRAL VIDEO OF THE DAY”…but at the same time I totally got sucked into Reuters YouTube Posting covering Michael Phelps and his Marketing success.

Michael Phelps is a “Marketing Dream” to companies like Speedo, AT&T, and Visa. He earns $5mm a year in endorsements, but can expect more post-Olympics. But none of this could happen without the Marketing Magic behind Phelps, Octagon.

Want a little humor? Well, according to the Video above, VISA immediately launched a commercial congratulated Phelps on the most metals in Olympic History, yet the marketing firm behind Phelps hasn’t seemed to update their own web-site: http://www.octagon.com/worldwide-overview/athletes-and-personalities. Check it out…they still have him down for “8”. Looks like VISA was a step ahead 😉

…Now that’s some good Blogging right there! As for Phelps, have fun buddy!

Be Sociable, Share!

Posted under Online Marketing, Online Video

This post was written by Joshua Russak on August 16, 2008


Leave a Comment

Name (required)

Email (required)



More Blog Post